Senior Manager, Marketing Orchestration, Middle East Region

The Coca-Cola Company; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading beverage company is seeking a marketing leader in Dubai to drive tech-augmented solutions and enhance local marketing capabilities. The ideal candidate will have over 7 years of experience in marketing and demonstrated leadership in managing cross-functional teams. Key responsibilities include upskilling the marketing community, managing project orchestration, and leveraging data for strategic decision-making. The role emphasizes a growth mindset and commitment to excellence, making it essential to inspire through powerful marketing strategies.

Qualifications

• 7+ years of significant marketing and leadership experience, especially in tech/data.
• Knowledge of innovation, creative strategy, and growth strategy.
• Experience in leading cross-functional and geographical teams.

Responsibilities

• Upskill the local marketing community through tech-augmented solutions.
• Lead market orchestration and backlog management.
• Deploy marketing capabilities agenda.

Skills

Marketing leadership

Data analysis

Cross-functional collaboration

Digital transformation

Innovation strategy

Job description

EME OU Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU‑Market model, where the OU elevates and enables long‑term growth + OU‑wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact:

Upskill local marketing community & outcomes through DATA, capabilities, and tech‑augmented solutions. Leverage tech‑augmented solutions to ensure rigorous prioritization and OU‑Market and cross‑functional wiring across different processes (innovation, ABP, Flywheel)

• PMO for prioritization, ABP, Calendar, Innovation, Flywheel factory

• Deploy marketing capabilities agenda especially acting as COE for Data & AI literacy

• Lead market orchestration and backlog management, including workflow, marketing operations, and planning

• Deploy tech‑augmented ways of working.

• What Success Looks Like: Wired organization focused on the WTMM, Tools are adopted, not resisted; Capability gaps visibly close across markets; Marketing operates faster and with more precision.

Experience & Critical Requirements

• Significant marketing and leadership experience (7 years+), with great focus in tech/data

• Good knowledge on relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy

• Led scaled, complex, cross‑functional and cross‑geographical teams and projects

• Led projects and capabilities that leverage Digital/ Data/ AI as edges

• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.

Communication focus:

• Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders

• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts

• Ability to inspire through the power of our marketing and brands

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.