SVP Head of Pricing and Value Proposition

First Abu Dhabi Bank; Abu Dhabi; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading financial institution in Abu Dhabi seeks a seasoned professional to enhance the profitability of its retail products. The role emphasizes developing innovative pricing models, optimizing customer engagement strategies, and collaborating with marketing to drive sales and revenue growth. Ideal candidates will have a minimum of 10 years of experience in finance or consumer sectors, supported by relevant degrees. The position is fulltime and does not offer remote work.

Qualifications

• Minimum of 10 years of experience in Finance and/or consumer sectors.
• Strong understanding of pricing methodologies and client engagement strategies.

Responsibilities

• Establish differentiation of products in a competitive banking market.
• Champion a Client Lifetime Value model in cooperation with Analytics.
• Create sophisticated pricing methodologies/models to optimize profitability.
• Drive cross-sell and deep-sell initiatives.
• Collaborate with marketing for product campaigns.

Skills

Pricing models

Client Lifetime Value (CLTV)

Behavioral pricing

Cross-sell strategies

Customer engagement

Education

Bachelor's degree in Finance, Accounting, Business Administration

Master's degree in Finance, Accounting, Business Administration

Job description

Maximizing product/portfolio profitability by driving sophisticated pricing models and value propositions across all Retail products and client segments (Elite Islamic and Mass).

The incumbent will pay a key role in ensuring the attractiveness of FABs retail products to drive new to bank sales volume & revenue while also focusing on optimizing the profitability of the existing client portfolio.

Core Responsibilities

• Focus on establishing clear differentiation of FAB products services and features amid a highly competitive banking market
• Champion a Client Lifetime Value (CLTV) model in cooperation with the Analytics team to create a concrete framework that will steer Pricing and Value Propositions for CBG.
• Create sophisticated pricing methodologies/models using advanced concepts (e.g. behavioral pricing) to optimize profitability
• Develop pricing sensitivity models to support Product teams in product design & positioning
• Drive crosssell and deepsell making use of concepts like bundling to increase revenue
• Drive regular leads assignment and monitoring
• Develop attractive value propositions based on client profiles/segments to increase engagement
• Engage with the broader Everyday Banking Product/Credit Cards team to introduce value propositions aimed at attracting target client bases to the bank
• Key collaborator with the marketing team to deliver product campaigns as part of the annual calendar as well as any necessary adhoc campaigns to support retail business growth
• Ensure frontline staff training and awareness of value propositions
• Partner with Digital Transformation and Customer Experience on process improvement and transformation initiatives
• Drive customer value directly engage with internal and external stakeholders to support onboarding and customer engagement solutions acquisition journeys mobile and internet bank services loyalty platforms etc.
• Facilitate innovation planning research feasibility POV UI/UX Design business case acceptance/signoff testing implementation communication and maintenance for priority digital journeys. Advise scope expansion and viability for digital journeys
• End to end lifecycle management of customer base profitability

Qualifications

• Minimum of 10 years of experience in Finance and/or consumer
• Bachelors degree in Finance Accounting Business Administration or any related discipline
• Masters degree in Finance Accounting Business Administration or any related discipline is an asset

Remote Work : No

Employment Type : Fulltime