Specialist OmniChannel UAE

Adidas Group; United Arab Emirates; On-site; AED 120,000 - 150,000; Full time

Job summary

A leading sportswear company based in the United Arab Emirates seeks a candidate to support retail marketing initiatives and enhance brand execution across channels. The role requires experience in trade and retail marketing, ideally within the sporting goods industry, and involves planning, executing, and reporting on Omni-channel marketing campaigns. Ideal candidates will possess a university degree in marketing or sales, have strong project management skills, and be proficient in English, with Arabic preferred.

Qualifications

• 2-4 years of experience in trade, retail marketing, or sales, preferably in sporting goods.
• Experience in the consumer-driven apparel or fashion industry.
• Exposure to advertising and marketing strategies.

Responsibilities

• Support the planning and development of the retail calendar.
• Execute Global guidelines and instore ISC consistency.
• Manage the execution of marketing campaigns across assigned markets.
• Collaborate with District Field Omni experts for successful project delivery.
• Support the delivery of new store openings and event activations.

Skills

Trade marketing

Retail marketing

Sales experience

Project management

Consumer journey focus

Education

University degree in marketing or sales

Job description

Purpose & Overall Relevance for the Organization

Support in the execution of brand excellence with the objective of improving sell-through at point of sale by implementing the best and most attractive brand and product presentation/execution. Support in enhancing brand image via excellence at POS across channels.

Key Responsibilities

• Support the planning and development of the retail calendar for assigned markets in line with the Global strategy for brand and product campaigns alongside commercial moments, aiming to achieve defined business objectives across all consumer touch points (campaigns, promotions, consumer marketing materials, ISC & VM).
• Support the execution of calendars for assigned markets in alignment with the Omni Planning Team, Channels and Partners based on agreed budget available, always ensuring a Brand‑led proposition across priority doors.
• Support the delivery of campaigns within assigned markets with full alignment between Brand Comms and Digital Teams to ensure a ‘one brand’ message.
• Accountable for the execution of Global guidelines and instore ISC consistency across assigned markets.
• Work with the District Field Omni experts for assigned markets, supporting the escalation of complex topics to the Omni Manager for further actions to ensure on‑time, in‑full delivery of the agreed plan.

Omni-Channel Calendar Ordering and Execution

• Support the delivery of the yearly retail calendar across Own Retail and Franchise in alignment with the Operations and Buying teams (CTC).
• Support the delivery into the market of the execution of Sports Performance and Originals Omni‑Channel Marketing campaigns, promotions and in‑store communication tools based on channel requirement and brand calendar focus.
• Support the delivery of in‑store activations and consumer communications using local suppliers and activation agencies as well as global agencies.
• Work with the assigned District/Field Omni team member to focus on consumer journey and VM execution across all Channels.
• Implement global ISC strategies across all channels in sell‑in stage and manage executional excellence to maximize sell‑out.
• Maintain the calendar for assigned markets and partners based on order book changes and adjust the delivery into the market in alignment with the planning and channel teams.
• Support the delivery of consumer experiential events at the store level in cooperation with BA, Digital, PR and SPOMA based on the calendar.
• Support the delivery of new store openings and layout revisions for assigned own retail markets or franchise partner in collaboration with Store Development and the Omni‑Channel Planning team, escalating complex projects and supporting the Omni Manager.
• Plan, manage and report on Omni‑Channel MAEX for assigned markets to ensure a right investment decision as well as ROI analysis.
• Execute all financial activity and management of documents in compliance and in alignment with internal audit policies.

Training & Reporting

• Support the execution and reporting of Omni activities based on the set retail KPI’s and tracking timelines in alignment with key stakeholders.
• Raise and provide Field team feedback into planning for upcoming seasons.
• Document and share best‑practice ways of working & alignment across EMC.
• Ensure all sign‑off and report decks are created and completed within given timelines.
• Support the delivery of compliant visual merchandising principles and excellent consumer journey standards across assigned markets through regular market visits.
• Support Senior Specialist and Manager Omni in planning and delivering VM & ISC training plan in alignment with business priorities.

Key Relationships

• EMC Omni Execution Team
• EMC Omni Planning and WHS Team
• EMC Channel leads and their teams
• EMC CTC, Brand Comms, Digital & MOPS
• DTC Retail Operations team
• DTC Buying and Merchandising team
• Market Omni‑Channel agencies and vendors

Requisite Education and Experience / Minimum Qualifications

• University degree, ideally with marketing and sales focus.
• Functional: 2‑4 years of experience in trade, retail marketing or sales (preferably in the sporting goods industry & fashion/lifestyle).
• Industry: consumer driven, ideally apparel/fashion/shoes.
• Exposure: advertising / marketing.

Language Skills

• English: Advanced
• Arabic: Preferred