Social Media Specialist

AUE; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading educational institution in Dubai is seeking a creative Social Media Specialist to enhance its online presence. The successful candidate will develop and execute social media strategies while ensuring content aligns with the university's goals. Fluency in both Arabic and English, along with significant experience in managing social media campaigns, is crucial. The role requires a strong portfolio demonstrating creative skills and an understanding of metrics and analytics. A Bachelor's degree in a relevant field is also necessary.

Qualifications

• 4-6 years of experience managing social media for a brand, institution, or organization.
• Strong content portfolio showcasing creativity, campaign execution, and growth metrics.
• Experience with basic design and editing tools.

Responsibilities

• Develop, manage and execute AUE's social media strategy.
• Create and publish engaging content aligned with branding.
• Monitor and analyze platform performance using KPIs.

Skills

Fluency in Arabic

Fluency in English

Strong copywriting skills

Content creation

Education

Bachelor's degree in Marketing, Communications, Journalism or related field

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Canva

Adobe Suite

CapCut

Job description

Overview

The American University in the Emirates (AUE) is seeking a creative and motivated Social Media Specialist to lead and manage the university's online presence. The selected candidate will play a key role in building brand awareness promoting academic programs and enhancing community engagement through innovative digital storytelling across platforms such as Instagram LinkedIn TikTok and Facebook.

Salary: AED per month (based on experience and portfolio)

Note: Arabic language skills are a Must.

Applications must include a portfolio; submissions without one will not be considered.

Key Responsibilities

• Develop, manage and execute AUE's social media strategy.
• Create and publish engaging content that aligns with the university's branding and goals.
• Monitor and analyze platform performance using KPIs to optimize campaigns.
• Collaborate with internal teams to ensure content is relevant, timely and visually consistent.
• Engage with audiences and influencers to enhance online reputation and reach.
• Cover major university events creating real-time high-quality social media coverage.
• Train and support internal departments to foster consistent digital messaging.
• Stay current with platform trends, algorithm changes and emerging tools.
• Generate reports and insights to support marketing strategies.
• Uphold AUE's voice and branding across all digital channels.

Qualifications & Experience

• Bachelors degree in Marketing Communications Journalism or a related field.
• 46 years of experience managing social media for a brand institution or organization.
• Strong content portfolio showcasing creativity, campaign execution and growth metrics.

Skills & Competencies

• Fluent in Arabic and English (spoken and written).
• Proficient with tools such as Hootsuite Buffer Sprout Social or equivalent.
• Skilled in analytics platforms (e.g. Meta Business Suite Google Analytics).
• Experienced with basic design and editing tools (e.g. Canva Adobe Suite CapCut).
• Strong copywriting and visual storytelling ability.
• Familiarity with content metrics and social media algorithms.
• Excellent organizational time management and interpersonal skills.
• Ability to manage multiple campaigns with attention to detail and deadlines.
• Familiarity with higher education digital trends is preferred.

Location

American University in the Emirates (AUE) Dubai International Academic City

To Apply

Interested candidates must submit their CV along with a link or file of their portfolio. Only shortlisted candidates will be contacted.