Social Media Manager

Globus Exchange Programs; United Arab Emirates; On-site; AED 120,000 - 160,000; Full time

Job summary

A dynamic marketing company in the United Arab Emirates is seeking a creative Social Media Manager to oversee its online presence across platforms. The ideal candidate will develop content strategies, manage social media campaigns, and analyze performance metrics. If you're passionate about social media trends and skilled in content creation, this role may be perfect for you.

Qualifications

• Previous experience as a Social Media Manager or Digital Marketer.
• Proven experience managing social media strategies.
• Experience in social media advertising.

Responsibilities

• Develop and implement a comprehensive social media strategy.
• Create and publish engaging content across platforms.
• Monitor social media channels and respond to engagements.
• Track and analyze performance of campaigns using analytics tools.

Skills

Social media management

Content creation

Analytical skills

Visual design

Copywriting

Creativity

SEO knowledge

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Meta Suite

Google Analytics

Canva

Photoshop

Job description

Overview

Job Overview: We are seeking a creative and strategic Social Media Manager to oversee our brand’s online presence across multiple social platforms. The successful candidate will be responsible for developing content strategies, managing social media campaigns, and analyzing performance metrics. This role is perfect for someone passionate about social media trends, skilled in content creation, and eager to build and engage our online community.

Responsibilities

• Develop and implement a comprehensive social media strategy that aligns with the company’s goals and brand voice across platforms like Instagram, Facebook, LinkedIn, TikTok, Twitter, and YouTube.
• Create, schedule, and publish engaging and visually appealing content (text, images, videos) that resonates with target audiences.
• Generate creative ideas for social media campaigns, product launches, and promotions.
• Monitor social media channels for trends, relevant news, and real-time opportunities to engage with our audience.
• Respond to comments, messages, and mentions in a timely and professional manner, cultivating relationships with followers and influencers.
• Track and analyze the performance of social media campaigns using analytics tools (e.g., Google Analytics, Instagram, Meta and other analytics tools), providing insights and recommendations for improvement.
• Research competitor activity, emerging platforms, and digital trends to inform the social media strategy.
• Plan and execute paid social media advertising campaigns to drive engagement, increase followers, and boost conversions.
• Manage social media collaborations, including partnerships with influencers and other brands.
• Stay updated on social media algorithm changes and best practices to optimize content visibility and audience reach.
• Work closely with the marketing team to align social media strategies with broader marketing campaigns and product launches.
• Manage the social media content calendar, ensuring a consistent posting schedule and timely updates.
• Provide regular reports on key metrics (engagement, follower growth, impressions, click-through rates) and suggest actionable insights to improve performance.
• Assist in planning and executing social media coverage for company events, promotions, or live content streams.

Skills

• Proven experience in managing social media accounts for businesses, with a portfolio showcasing successful campaigns.
• Proficiency in using social media management and analytics tools such as Meta Suite, Google Ads, Yandex Ads and native platform analytics.
• Strong understanding of various social media platforms and their unique content formats, best practices, and audience dynamics.
• Excellent copywriting and storytelling skills, with the ability to craft compelling content that drives engagement.
• Visual design skills (basic understanding of tools like Canva or Photoshop) to create graphics for posts and stories.
• Strong analytical skills to interpret data, track performance metrics, and adjust strategies based on insights.
• Creativity and the ability to brainstorm innovative social media campaigns that capture attention and encourage audience interaction.
• Strong verbal and written communication skills, with the ability to convey the brand’s message clearly and consistently.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Knowledge of paid advertising options on social media platforms, including ad creation and audience targeting.
• Understanding of SEO, web traffic metrics, and how social media integrates with broader digital marketing strategies.

Qualifications

• Previous experience as a Social Media Manager, Digital Marketer, or related role.
• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Proven experience managing social media strategies across multiple platforms.
• Experience in social media advertising and optimizing posts for conversions (e.g., lead generation, e-commerce sales).
• Knowledge of content creation tools and video editing software.