Social Media Manager

OceanAir; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading hospitality group in Dubai is looking for a Social Media Manager to develop and execute social media strategies. This role requires 2–5 years of experience in hospitality or tourism, along with strong communication skills and proven content creation abilities. The perfect candidate is data-driven and creative, capable of managing community engagement across multiple platforms while supporting brand initiatives. Excellent understanding of social media growth tactics and experience with analytics tools is essential.

Qualifications

• 2–5 years of social media management experience, preferably in hospitality or tourism.
• Strong copywriting skills, Arabic is a plus.
• Ability to work under pressure and handle multiple projects.

Responsibilities

• Develop and execute social media strategies aligned with brand goals.
• Create monthly content calendars across all platforms.
• Monitor engagement and respond to customer inquiries.

Skills

Social media strategy development

Content creation oversight

Analytics reporting

Community management

Strong communication skills

Creativity

Education

Bachelor’s degree in Marketing, Media, Communications, or related field

Tools

Meta Business Suite

TikTok Business Center

Canva

Adobe

CapCut

Job description

Job Description:

The Social Media Manager is responsible for planning, creating, and managing all social media content across the company’s platforms. The role includes strategy development, content creation oversight, community management, analytics reporting, and ensuring consistent brand identity. The ideal candidate is creative, data-driven, and experienced in managing social media for hospitality, tourism, or customer-facing brands.

Job Duties & Responsibilities:

• Develop and execute social media strategies aligned with brand goals.
• Create monthly content calendars across all platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn).
• Research trends, competitors, and audience behavior to optimize performance.
• Supervise content creation (photo, video, reels, stories, copywriting).
• Work with designers, photographers, and videographers to produce high-quality content.
• Ensure brand consistency in tone, visual identity, messaging, and posting frequency.
• Monitor comments, messages, and engagement across all platforms.
• Respond to customer inquiries in a timely, professional manner.
• Manage crisis communication and elevate issues when needed.
• Track KPIs: engagement, reach, followers, conversions, CTR, etc.
• Prepare weekly and monthly analytics reports using Meta Suite, TikTok Analytics, and Google Analytics.
• Adjust strategy based on performance insights.
• Plan and execute paid and organic social media campaigns.
• Coordinate with marketing and PR teams for launches, promotions, and events.
• Optimize content for maximum reach and growth.
• Work with Sales, Events, and Customer Service teams for internal content needs.
• Support product launches, event coverage, and brand promotions.

Job Qualifications:

• Bachelor’s degree in Marketing, Media, Communications, or related field.
• 2–5 years of social media management experience (hospitality or tourism preferred).
• Proficiency in:
• Meta Business Suite
• TikTok Business Center
• Content creation tools: Canva / Adobe / CapCut
• Strong copywriting skills (Arabic is a plus).
• Good understanding of algorithms, trends, and social media growth tactics.
• Strong communication skills and creativity.
• Ability to work under pressure and handle multiple projects.