Social Media Manager

Minimalist; Dubai; On-site; AED 220,000 - 294,000; Full time

Job summary

A luxury goods brand in Dubai seeks a Social Media Manager to oversee their social media presence. You will develop content strategies and manage campaigns across platforms like Instagram and Facebook. Applicants should have extensive digital marketing experience, ideally in eCommerce or luxury sectors, and demonstrate strong communication skills. This role offers a competitive salary, health insurance, and growth opportunities within a dynamic team.

Benefits

Competitive salary

UAE visa and permits

Health insurance

Annual flight ticket allowances

Growth opportunities

Qualifications

• 4-7 years of experience in Digital Marketing in UAE.
• Familiarity with Emirati culture.
• Hands-on experience with major social media platforms.

Responsibilities

• Plan and create a comprehensive content calendar.
• Implement and optimize social media strategies.
• Manage content creation and asset organization.

Skills

Social Media Management

Content Creation

Copywriting

Market Research

Graphic Design

Communication Skills

Education

Bachelor’s degree in a relevant field

Tools

Klaviyo

G-Suite

Hootsuite

Adobe Suite

Job description

Minimalist.ae is a local brand founded in 2016 in Dubai that designs and manufactures elegant, high-quality watches, jewelry, handbags, perfumes, and leather goods designed to enhance personal style. With two stores now open in the UAE, we focus on simple yet sophisticated designs, with specifically our Arabic numeral watches being known for their timeless appeal. Minimalist believes in simplicity and uses only the finest materials to produce beautiful and durable items, combining elegant design with excellent quality.

Role

As Social Media Manager (SMM) you will be handling the complete social media delivery and presence of the Minimalist. You will be responsible for both strategic and operational goals ranging from ideation to conceptualization and eventually implementation. This position is based at our headquarters in Dubai.

Responsibilities

• Plan and create a quarterly, bi-annual, and annual holistic, multi-channel content calendar & social media strategy & campaigns that focus on user acquisition, engagement, and retention.
• Implement, measure, and optimize Social Media strategy & campaigns
• Independently translate design concepts and ideas into appropriate content.
• Create and manage a content calendar, tag & organize relevant assets by creating an asset library, manage hashtags, & identify relevant occasions and opportunities for sales and special offers.
• Copywrite social media content and eMail blasts.
• Plan, send, measure, and optimize eMail blasts.
• Competitor, market, and industry research to recognize best practices, new trends, and channels.

Ideal candidate requirements

• At least 4, preferably 7 years of experience in a managerial Digital Marketing position in a UAE-based eCommerce startup or a UAE-based luxury goods/fashion/watches company;
• Understanding of Emirati culture and personality;
• Hands-on experience with Instagram, Facebook, Snapchat, and others;
• Hands-on experience with Klaviyo, G-Suite, and relevant social media software (e.g. Hootsuite etc.);
• Ideally, experience with graphic design software (Adobe Suite);
• Ideally a Bachelor’s degree in a relevant field;
• Outstanding communication skills in English (verbal & written). Communication skills in Arabic are a significant advantage.

What we offer

• Competitive salary with performance-based incentives;
• UAE visa and permits;
• Health insurance;
• Annual flight ticket allowances
• Growth and long-term development opportunities;
• Long-term perspective in a rapidly expanding, future-oriented organization;
• An engaging and challenging work environment with a motivated & professional team of specialists.