Social Media Manager

AccorHotels Middle East; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury hotel chain in Dubai seeks a Social Media Manager to develop and implement a comprehensive social media strategy. The ideal candidate will manage content creation across platforms such as Instagram, Facebook, and LinkedIn. With 2–4 years of experience in social media management, strong writing skills, and a creative mindset, this role plays a crucial part in promoting hotel experiences and engaging communities. Knowledge of hospitality and luxury brands is preferred.

Qualifications

• 2-4 years of experience in social media management, preferably in hospitality.
• Strong knowledge of social media platforms and content trends.
• Excellent writing and storytelling skills.

Responsibilities

• Develop and implement a comprehensive social media strategy.
• Manage day-to-day content creation, scheduling, and monitoring.
• Coordinate with internal departments to capture content.

Skills

Social media management

Content creation

Copywriting

Ad management

Analytics

Visual content sensibility

Organizational skills

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Social media scheduling tools

Analytic software

Job description

Company Description

Fairmont The Palm is a luxury, world-class resort located on the iconic Palm Jumeirah Island in Dubai. The hotel features 391 guest rooms and suites with dedicated Fairmont Gold rooms and lounge. A total of 11 food and beverage outlets on property offer international dining options including Michelin Guide recommended 2022 and 2023 Little Miss India, Frevo - Brazilian Churrasco experience, Seagrill Bistro, Ba Restaurant and Lounge, Blowfish, Flow Kitchen, The Cigar Room, Vuvuzela and others. Fairmont The Palm also features an expansive pool and beach area with a health club, Serenity Spa Dubai - The Art Of Well Being and the Fairmont Falcons Kids’ Club.

Job Description

• Develop and implement a comprehensive social media strategy aligned with the hotel’s brand positioning and marketing goals.
• Manage day‑to‑day copywriting, content creation, scheduling, publishing, and monitoring across platforms such as Instagram, Facebook, LinkedIn, TikTok, and X (Twitter).
• Well versed in ad management and key social media tools, this includes meta business.
• Create engaging content including posts, reels, stories, captions, short videos, and promotional campaigns showcasing hotel experiences, dining outlets, events, and offers.
• Coordinate with internal departments (F&B, Rooms, Spa, Sales, Events) to capture content and promote key initiatives.
• Collaborate with photographers, videographers, influencers, and agencies to ensure high‑quality visual content.
• Monitor social media channels, respond to comments and messages in a timely and brand‑appropriate manner, and manage online community engagement.
• Track performance metrics, analyse insights, and prepare monthly social media performance reports with recommendations for improvement.
• Support influencer collaborations, partnerships, and campaign activations in line with brand guidelines.
• Ensure consistency with brand tone of voice, visual identity, and luxury service standards across all platforms.
• Stay updated with social media trends, platform updates, and competitor activities within the hospitality market.
• Support crisis communication and reputation management in coordination with the Marketing and PR teams.
• Other tasks as assigned.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum 2–4 years of experience in social media management, preferably within hospitality, lifestyle, or luxury brands.
• Strong knowledge of social media platforms, tools, analytics, and content trends.
• Excellent writing, storytelling, and visual content sensibility.
• Experience with social media scheduling and analytics tools.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Creative mindset with attention to detail and brand consistency.
• Experience working in a hotel, resort, or luxury hospitality environment.
• Knowledge of influencer marketing and paid social campaigns.
• Basic understanding of photography, videography, and content editing tools.