Social Media Lead: Organic Growth & Paid Amplification

Joud Coffee; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A dynamic coffee brand in Abu Dhabi is seeking a Social Media Lead to enhance their social presence. This pivotal role requires developing organic strategies, managing community interactions, and running effective paid campaigns. The ideal candidate will have strong Arabic writing skills and experience in premium brand leadership. Responsibilities include overseeing content creation and leading a Social Media Executive to ensure efficiency and brand alignment. Join a growing company focused on quality and community engagement.

Qualifications

• Experience leading organic social for premium brands, preferably in hospitality or retail.
• Excellent Arabic writing and strong English proficiency.
• Hands-on experience with managing paid social campaigns.

Responsibilities

• Develop and implement organic social strategies and editorial calendars.
• Lead creative direction for content production.
• Manage community engagement with a focus on a respectful tone.
• Ensure proper setup for paid amplification and track performance.
• Coach a Social Media Executive for efficiency and effectiveness.

Skills

Organic social leadership

Arabic writing skills

Creative judgment

UAE cultural fluency

Tools

Business Suite

Ads Manager

Job description

A dynamic coffee brand in Abu Dhabi is seeking a Social Media Lead to enhance their social presence. This pivotal role requires developing organic strategies, managing community interactions, and running effective paid campaigns. The ideal candidate will have strong Arabic writing skills and experience in premium brand leadership. Responsibilities include overseeing content creation and leading a Social Media Executive to ensure efficiency and brand alignment. Join a growing company focused on quality and community engagement.