Social Editor - ITP Media Group

Qureos Inc; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading media company in Dubai is seeking a dynamic Social Editor to lead its social media strategy, create engaging content, and manage various platforms. The ideal candidate will have at least 3 years of experience in managing social media for premium brands and a keen interest in fashion and culture. This role offers a unique opportunity to shape the digital voice of a prestigious publication in the Middle East.

Qualifications

• 3 years managing social media for premium brands.
• Strong ability to create engaging content.
• Deep understanding of social media platforms.

Responsibilities

• Develop and execute social media strategy.
• Manage social platforms with focus on storytelling.
• Track KPIs and provide performance reports.

Skills

Social media management

Editorial sensibility

Audience engagement

Content creation

Visual communication

Tools

Adobe Creative Suite

Canva

CapCut

Job description

Department:

Editorial

Reporting to:

Editor-in-Chief

About T Magazine:

T Magazine The New York Times iconic style publication explores the worlds of fashion design art culture and travel with depth elegance and authority. As we expand our presence in the Middle East were seeking a dynamic and culturally fluent Social Editor to lead and execute our social media strategy from our Dubai newsroom.

Role Overview:

As the Social Editor you will be the digital voice of T Magazine Middle East across all social platforms. You'll shape and curate our visual and editorial identity online craft engaging content tailored to a regional and global audience and work closely with editorial and creative teams to bring our stories to life digitally. This role is perfect for someone who lives and breathes social media has a sharp editorial eye and understands luxury culture and contemporary storytelling.

Key Responsibilities:

• Develop and execute a social media strategy aligned with T Magazine's global standards and regional editorial calendar.
• Manage all social platforms (Instagram X/Twitter TikTok Threads Facebook LinkedIn) with a focus on visual storytelling and audience engagement.
• Write compelling and on-brand copy for social media posts headlines and captions.
• Curate and schedule daily posts reels stories and interactive features.
• Collaborate with editors photographers and designers to amplify editorial features and cover stories.
• Monitor trends insights and audience behavior to refine strategy and maximize reach.
• Work with marketing and commercial teams to support branded content and partnerships.
• Track KPIs compile monthly performance reports and provide recommendations to optimize growth.
• Ensure consistency in voice tone and aesthetic across all platforms.

Requirements:

• 3 years of experience managing social media for a premium editorial fashion culture or lifestyle brand.
• Strong editorial sensibility and ability to translate complex stories into engaging social content.
• Proven experience in growing and managing high-end social media accounts.
• Deep understanding of platform nuances trends and algorithm changes.
• Excellent written and visual communication skills.
• Familiarity with photo/video editing tools (e.g. Adobe Creative Suite Canva CapCut).
• Culturally aware with a deep understanding of both Middle Eastern and international audiences.
• A keen interest in the luxury space arts fashion design and culture.

Preferred Qualifications:

• Experience working with or for an international media brand.
• Knowledge of Arabic is a plus but not required.
• Understanding of SEO and audience development best practices.