Senior Sales Representative, Modern Trade - UAE

Arla Foods Deutschland GmbH; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading dairy company in Dubai is seeking a Senior Sales Representative to drive sales performance and operational excellence. The role requires strong analytical skills, excellent planning and communication abilities, and a minimum of 5 years of sales experience, preferably in FMCG. Fluency in Arabic is mandatory, and candidates will be required to manage complex sales routes and negotiate with customers for promotional investments.

Qualifications

• Strong analytical mindset with ability to translate data into actionable insights.
• Proven experience in sales with a track record in execution and customer management.
• Language: Arabic speaking is mandatory.

Responsibilities

• Lead monthly route planning to achieve sales targets and manage promotions.
• Analyze sales data to identify opportunities and risks.
• Ensure distribution KPIs are met and maintain on-shelf availability.
• Build and maintain strong customer relationships.

Skills

Analytical mindset

Planning

Negotiation

Presentation

Communication

Job description

Location: Dubai, AE

Introduction

UAE is the second largest market within Arla’s International Zone, driving a major share of profit and growth within the MENA Region. UAE is part of the UOQ cluster including Oman and Qatar. UOQ has been on a strong growth journey, and plans are in place to continue the exciting development journey in the coming years – now is your chance to join the team and be part of the journey in UAE!

We are looking for a Senior Sales Representative (MT) to join our dynamic team at Arla Foods UAE. In this role, you will drive sales performance and operational excellence across assigned routes, ensuring flawless execution of company standards, strong customer relationships, and profitable growth. This position requires a proactive, analytical, and strategic professional who can work independently while collaborating with cross-functional teams.

Key responsibilities of the role

• Lead monthly route planning to achieve sales targets, manage promotions, minimize waste, and ensure timely payment collection.
• Analyze internal and EPOS sales data to identify opportunities, risks, and trends, and provide actionable recommendations.
• Implement waste control measures and prepare monthly waste reduction plans with ASM.
• Ensure distribution KPIs are met and maintain on-shelf availability of MSL and NPD SKUs.
• Drive the ‘Perfect Store’ mindset through planogram compliance, optimal share of shelf, and creation of Model Stores.
• Build and maintain strong customer relationships, lead business reviews, and negotiate promotional and visibility investments.
• Coordinate with Merchandising, Logistics, Supply Chain, and Customer Service teams to resolve operational challenges.
• Manage complex routes, anticipate operational issues, and take proactive steps to maintain service levels and profitability.
• Represent the company professionally and act as a brand ambassador in all customer interactions.
• Collaborate with merchandisers for perfect execution and rapid response to market opportunities.
• Provide timely reporting, KPI tracking, and share insights with ASM on a daily and monthly basis.

Your profile

• Strong analytical mindset with ability to translate data into actionable insights.
• Excellent planning, negotiation, presentation, and communication skills.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Proven experience in sales with a strong track record in execution and customer management.
• Language: Arabic speaking is mandatory.

Competencies & Qualifications

• Minimum 2–3 years FMCG experience in a reputed company.
• Minimum 5 years of sales exposure, including merchandising experience.
• English proficiency (B1/B2 level), written and verbal.
• Ability to manage inventory effectively.
• Computer literacy and UAE driving license.

If you are passionate about sales, have strong analytical skills, and thrive in a fast-paced FMCG environment, we would love to hear from you!

Shape the Future of Dairy

Arla is a global leader in the dairy industry, committed to enabling good food choices that make life better, providing people with natural, sustainable nourishment, while taking care at every step to ensure Arla is a choice they can feel good about. If you are looking to shape the future with an ambitious global cooperative that truly cares about your growth, where everyone feels valued and empowered, and collaboration is the core of culture, Arla is a choice you can feel good about.