Senior Product Manager

Antal International Network - IME; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading international recruitment firm is seeking a Product Manager to drive brand and product marketing strategies in Dubai. This role involves leading cross-functional teams, developing strategic plans to achieve revenue goals, and managing the product lifecycle from concept to launch. The ideal candidate has a Bachelor's degree in Marketing or Business Administration, an MBA, and 5-7 years of experience in FMCG product management, particularly in Hair Care. Fluency in English is required, and knowledge of Arabic is an advantage.

Qualifications

• 5-7 years of experience in FMCG product management.
• Proven track record in brand strategy and product innovation.
• Fluency in English; Arabic is a bonus.

Responsibilities

• Develop and lead strategic plans for revenue and profitability.
• Define and implement brand strategies for market share.
• Lead cross-functional project teams for marketing initiatives.
• Track business performance and campaign ROI.

Skills

Brand Strategy

Product Lifecycle Management

Market Research

Cross-functional Team Leadership

Consumer Insights

Education

Bachelor's degree in Marketing or Business Administration

MBA from a premier institute

Job description

Product Manger will lead the strategic development and execution of brand and product marketing initiatives to drive sustainable business growth. You will own the brand vision, champion innovation, lead cross-functional teams, and ensure alignment with organizational objectives. You will be accountable for delivering top-line and bottom-line targets, informed by strong consumer insights, market trends, and competitive dynamics.

Job Responsibilities

Strategic Leadership & Target Achievement

• Develop and lead strategic plans to achieve aggressive revenue and profitability goals.
• Translate market insights into actionable marketing plans, product innovations, and commercial strategies.

Brand & Marketing Strategy

• Define and implement both short-term and long-term brand strategies to build brand equity and market share.
• Lead brand positioning, portfolio management, and pricing strategy across markets.
• Champion category vision and drive differentiated consumer propositions.
• Own the end-to-end product lifecycle from concept development to launch and post-launch optimization.
• Drive consumer-centric innovation roadmaps in collaboration with R&D, operations, and global teams.

Cross-functional Collaboration & Project Management

• Lead cross-functional project teams involving R&D, supply chain, sales, finance, and creative agencies to ensure timely and flawless execution of product and marketing initiatives.
• Partner with creative, media, and research agencies to develop compelling communication and media strategies.
• Ensure optimal utilization of resources and alignment with brand goals.

Market Research & Insights

• Identify strategic research needs; commission and interpret consumer, shopper, and market studies to inform decisions.
• Translate insights into data-driven recommendations and continuous improvement actions.

Marketing Mix Management

• Oversee development and execution of all elements of the marketing mix, including:
• Integrated communication strategies (ATL & BTL)
• Trade and consumer promotions
• Media strategy and planning
• Packaging design and innovation
• Pricing architecture and optimization

Performance Monitoring & Marketing Analytics

• Track and evaluate business performance, sales metrics, market share, and campaign ROI.
• Conduct regular competitive analysis and profitability assessments to guide course corrections.

Job Requirements

• Bachelors degree in marketing, Business Administration, or a related
• MBA from a premier institute is mandatory
• Minimum 5-7 years of progressive experience in FMCG product management, preferably in the Hair Care category, with a proven track record of leading brand strategy and product innovation.
• Fluency in English is required; Arabic is a plus