Senior Marketing & Student Recruitment Leader

American University of Ras Al Khaimah; Ras Al Khaimah; On-site; AED 200,000 - 300,000; Full time

Job summary

A prominent university in the UAE is seeking a Senior Manager for Marketing and Student Recruitment. This key role involves developing marketing strategies and executing campaigns aimed at increasing student enrollment across academic programs. Candidates should possess a Master’s degree, relevant experience in higher education marketing, and strong leadership skills to drive institutional visibility and growth. Fluency in English is essential, while Arabic proficiency is a plus.

Qualifications

• At least 10 years of experience in higher education institutions.
• 5 years in a leadership role.
• Strong understanding of regional education landscapes, particularly MENA.

Responsibilities

• Design and implement integrated marketing strategies.
• Conduct market research and competitor analysis.
• Build relationships with school principals and education agents.

Skills

Strategic planning and execution

Excellent communication skills

Leadership skills

Student Lifecycle Awareness

Education

Master’s degree in marketing or related field

Bachelor’s degree

Tools

CRM systems

Marketing automation platforms

Analytics tools

Job description

A prominent university in the UAE is seeking a Senior Manager for Marketing and Student Recruitment. This key role involves developing marketing strategies and executing campaigns aimed at increasing student enrollment across academic programs. Candidates should possess a Master’s degree, relevant experience in higher education marketing, and strong leadership skills to drive institutional visibility and growth. Fluency in English is essential, while Arabic proficiency is a plus.