Senior Marketing Specialist, IMEA

Alteryx MEA FZ-LLC; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading technology firm in Dubai is searching for a Senior Marketing Specialist IMEA to oversee B2B marketing initiatives aligned with regional business priorities. The ideal candidate has over 5 years of marketing experience in the IMEA market, showcasing effective management of marketing budgets. Responsibilities include executing marketing campaigns and collaborating with sales teams. The role requires strong communication and analytical skills, as well as a deep understanding of local marketing dynamics.

Qualifications

• 5+ years of B2B marketing experience in the IMEA region.
• Experience managing marketing budgets and measuring outcomes.
• Familiarity with digital marketing channels in IMEA.

Responsibilities

• Design integrated marketing campaigns for IMEA business goals.
• Manage regional events and trade shows logistics.
• Collaborate with sales teams to align marketing strategies.

Skills

B2B marketing experience

Strong communication skills

Analytical skills

Cultural awareness

Project management

Education

Degree in Marketing or Business

Tools

Marketo

Salesforce

Tableau

Microsoft Teams

Canva

Job description

Were looking for problem solvers innovators and dreamers who are searching for anything but business as usual. Like us you’re a high performer who’s an expert at your craft constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment that our differences make us stronger and that the finish line is always sweeter when the whole team crosses together.

Overview

We are hiring a Senior Marketing Specialist IMEA (India Middle East and Africa) to join our team. The successful candidate will be responsible for creating owning and executing B2B marketing initiatives that align with regional business priorities and directly contribute to pipeline growth. This role requires hands‑on experience in the IMEA market with a strong understanding of local business culture, customer expectations and marketing dynamics across key countries in the region.

Key Responsibilities

• Design, execute and optimise integrated marketing campaigns in alignment with IMEA business goals and sales priorities
• Own the planning, delivery and performance of regional events and trade shows including logistics, supplier management and execution
• Manage regional marketing budgets effectively ensuring accurate allocation, optimisation and reporting on spend and ROI
• Lead collaboration with external agencies and internal stakeholders to develop campaign briefs, define target personas and ensure timely execution
• Drive the creation and localisation of customer case studies showcasing success stories from the region in alignment with strategic messaging
• Manage lead flow and campaign performance reporting results and offering data‑led recommendations for continuous improvement
• Develop and implement co‑marketing initiatives with strategic partners to drive demand and reinforce Alteryx’s value proposition
• Engage proactively with regional sales teams to align marketing strategies with market dynamics, customer needs and growth opportunities
• Collaborate with SDRs to ensure effective lead follow‑up and measurable contribution to pipeline progression
• Partner with international marketing and global campaign/content teams to identify and localise relevant assets for the IMEA region

Minimum Qualifications

• Degree in Marketing, Business or a related field
• At least 5 years of B2B marketing experience with a proven track record of campaign ownership and execution in the IMEA region
• Demonstrated experience managing marketing budgets and delivering measurable outcomes
• Strong understanding of the digital landscape in IMEA including performance of channels such as LinkedIn, content syndication, paid search and email marketing
• Experience in customer advocacy with a focus on identifying, developing and promoting customer success stories
• Exceptional written and verbal communication skills with the ability to influence across teams and seniority levels
• Strategic thinker with a proactive mindset, strong analytical skills and a keen attention to detail
• Culturally aware and experienced in tailoring messaging for diverse audiences
• Excellent organisational and multitasking abilities with confidence managing multiple projects simultaneously
• Skilled at working cross‑functionally with Sales, Product and Partner teams
• Proficiency in tools such as Marketo, Salesforce (SFDC), Tableau, Asana, Microsoft Teams, Canva and ON24 is advantageous
• Medium to advanced proficiency in Excel, PowerPoint and Word
• A genuine interest in B2B technology marketing and delivering measurable business results
• Arabic‑speaking is a strong plus

Required Experience

Senior IC

Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values we encourage you to apply. As part of our ongoing commitment to a diverse, equitable and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities and experiences.

This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.