Senior Marketing Manager

Jollibee UAE; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A global restaurant chain is seeking a Senior Marketing Manager in Dubai to lead brand management and develop marketing strategies. The role requires 5–7 years of experience in Brand Management or Marketing and a Bachelor's degree. You will manage brand performance, oversee product development, and drive PR strategies. This position offers a dynamic environment with the opportunity for team development and campaign innovation.

Qualifications

• 5–7 years of experience in Brand Management, Marketing, or Advertising.
• Able to provide innovative ideas for new products, campaigns, and promotions.
• Manages multiple projects effectively in a fast-paced environment.

Responsibilities

• Develop and execute market research, brand, and product strategies.
• Lead the annual Brand Marketing Plan and new market entry marketing mix.
• Manage brand and business performance including forecasting and optimizing marketing campaigns.
• Oversee product development and local store marketing activities.
• Drive PR and crisis management strategies for brand reputation.
• Develop and coach team for continuous growth.

Skills

Innovative idea generation

Data-driven decision making

Project management

Education

Bachelor’s degree in marketing, Management, or a related field

Job description

Jollibee EMEAA is looking for a strategic and creative Senior Marketing Manager to lead the overall management of our brand in the assigned market/region, driving both short- and long-term sales and brand objectives.

Key Responsibilities

• Develop and execute market research, brand, and product strategies, ensuring alignment with global initiatives while adapting them to the local market
• Lead the annual Brand Marketing Plan and new market entry marketing mix, engaging stakeholders and driving buy-in for strategic initiatives
• Manage brand and business performance, including forecasting, monitoring topline and product margins, and optimizing marketing campaigns for maximum impact
• Oversee product development, integrated marketing communications (IMC), systemwide promotions, and local store marketing activities
• Drive PR and crisis management strategies to protect and strengthen the brand’s reputation
• Develop and coach your team, creating talent development plans, improving core competencies, and ensuring continuous growth

Qualifications

• Bachelor’s degree in marketing, Management, or a related field
• 5–7 years of experience in Brand Management, Marketing, or Advertising
• Able to provide innovative ideas for new products, campaigns, and promotions
• Identifies issues and recommends data-driven solutions
• Manages multiple projects effectively in a fast-paced environment