Senior Marketing Associate

Americana Restaurants; Sharjah; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading restaurant chain in Sharjah is looking for a Marketing Senior Associate. This role focuses on executing marketing initiatives and campaigns to drive customer engagement and sales. Ideal candidates will have a Bachelor’s degree in Marketing or Business Administration, with 3–4 years of marketing experience, preferably in a retail or agency setting. Strong communication and analytical skills are essential. Join a dynamic team and make a direct impact on brand growth in the UAE.

Benefits

Opportunities for professional growth

Dynamic team environment

Innovative marketing projects

Qualifications

• 3–4 years of experience in marketing, preferably within QSR, FMCG, retail, or agency environments.
• Strong exposure to local/store marketing execution is highly preferred.
• Experience working closely with Operations teams is a strong advantage.
• GCC / MENA market experience is a plus.

Responsibilities

• Support execution of local store marketing initiatives and campaigns.
• Conduct competitive and market analysis.
• Ensure timely execution of campaigns and marketing materials.
• Monitor store-level performance and provide insights.
• Act as a key contact among various teams for marketing initiatives.

Skills

Strong communication skills

Multitasking ability

Analytical skills

Organisational capabilities

Project management skills

Fluent in English

Arabic proficiency

Education

Bachelor’s degree in Marketing or Business Administration

MBA

Job description

Job Purpose

The Marketing Senior Associate will support the execution of local store marketing initiatives and national campaigns, working closely with Operations and cross-functional teams to drive traffic, sales, and customer experience at store level. The role focuses on on‑ground execution, coordination, and performance tracking, ensuring marketing plans are delivered efficiently and aligned with business objectives.

Key Responsibilities

Brand & Marketing Strategy

• Assist in implementing short‑ and mid‑term brand strategies to support transaction growth, sales, and profitability.
• Support execution of market‑wide campaigns and ensure proper adaptation at store level.
• Conduct competitive and market analysis to identify opportunities and risks at local and regional levels.

Operation Excellence

• Work closely with Operations to ensure marketing initiatives are operationally feasible and executed without disruption.
• Coordinate with agencies on creative adaptations, timelines, and deliverables.
• Manage multiple initiatives simultaneously, ensuring deadlines, quality, and brand standards are met.
• Support operational teams with clear communication, guidelines, and tools for campaign execution.

Local Store Marketing & Execution

• Support the planning and execution of local store marketing activities, promotions, and initiatives in close collaboration with the Operations team.
• Ensure timely and accurate in‑store execution of campaigns, materials, and activations across dine‑in, takeaway, drive‑thru, and delivery.
• Act as a key point of contact between Marketing, Operations, agencies, and suppliers to ensure smooth rollout of initiatives.
• Monitor store‑level performance and provide insights and recommendations to optimise local marketing effectiveness.

Customer Experience

• Ensure all marketing initiatives enhance the customer experience and deliver clear value propositions.
• Support the development and execution of relevant, timely, and customer‑focused messaging.
• Consider customer and partner experience across all touchpoints, especially in‑store and on‑premise.

Commercial Growth & Innovation

• Support the development and launch of new products, LTOs, and local initiatives.
• Identify opportunities to drive incremental traffic and sales through store‑led activations.
• Flag potential risks, operational constraints, and business opportunities early.

Marketing Performance & Reporting

• Support tracking of campaign performance, sales impact, and ROI at store and market levels.
• Assist in monitoring product profitability and campaign effectiveness.
• Prepare regular updates on performance, learnings, and recommendations.

Team Collaboration & Leadership

• Work collaboratively with internal stakeholders to ensure alignment and execution excellence.
• Act as a brand ambassador, ensuring KFC brand standards are consistently upheld at store level.

Qualifications & Skills

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• MBA is a plus.
• 3–4 years of experience in marketing, preferably within QSR, FMCG, retail, or agency environments.
• Strong exposure to local/store marketing execution is highly preferred.
• Experience working closely with Operations teams is a strong advantage.
• GCC / MENA market experience is a plus.

Skills

• Strong communication and stakeholder management skills.
• Ability to multitask and manage multiple priorities in a fast‑paced environment.
• Solid analytical skills with the ability to interpret performance data.
• Strong organisational and project management capabilities.
• Fluent in English; Arabic is a strong advantage.

Key Competencies

• Execution Excellence: Strong focus on delivery and attention to detail.
• Collaboration: Works effectively with Operations and cross‑functional teams.
• Customer‑Centric Mindset: Understands and prioritises guest experience.
• Adaptability: Comfortable in a dynamic, high‑pressure environment.
• Results‑Oriented: Focused on driving measurable business outcomes.

Why Join Americana Restaurants - KFC UAE team?

This role offers an exciting opportunity to work with one of the world’s most iconic brands, making a direct impact on the brand’s growth in UAE. With a dynamic team, innovative marketing projects, and a focus on professional growth, being a part of the KFC UAE team is the perfect place for ambitious marketers to thrive.