Senior Account Executive (Social Media) – Mobility & Transport – Burson

SupportFinity™; Abu Dhabi Emirate; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A leading communications agency in Abu Dhabi is seeking a Senior Account Executive specializing in social media for their Mobility & Transport clients. This role emphasizes strategic planning and execution of social media campaigns, client relationship management, and performance analysis. The ideal candidate has a strong background in social media initiatives, excellent copywriting skills, and the ability to present insights effectively. Experience with major social platforms and bilingual proficiency in Arabic are preferred. Join a vibrant team dedicated to delivering innovative solutions for clients.

Benefits

Professional development opportunities

Mentorship programs

Inclusive company culture

Flexible working arrangements

Qualifications

• Extensive track record with social media initiatives.
• Strong written communication skills for crafting narratives.
• Experience presenting social media metrics.

Responsibilities

• Plan and execute social media initiatives for clients.
• Develop impactful social media content aligned with mandates.
• Provide performance analyses with actionable insights.

Skills

Social media initiatives

Client relationship management

Copywriting

Social media analytics

Bilingual in Arabic

Job description

Senior Account Executive (Social Media) – Mobility & Transport – Burson

Burson

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Full-time

Negotiable

Advanced (5-10 yrs)

Who We Are:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry‑leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

Senior Account Executive (Social Media) – Mobility & Transport – Burson

Location: Abu Dhabi, UAE

More About The Role

We are seeking an enthusiastic and detail‑oriented Senior Account Executive to join our vibrant Social Media team, with a dedicated focus on our pivotal Mobility & Transport clients. This role is an excellent opportunity for an emerging professional eager to build their expertise in social media communications.

As a Social Media Senior Account Executive for Mobility & Transport clients, you will contribute to the success of our social media initiatives, supporting the team in delivering compelling social campaigns. You'll work closely with senior team members, assisting in client support and the day‑to‑day execution of social media activities. This position offers a hands‑on learning environment for someone looking to develop a career in social media, focusing on meticulous execution and growing industry knowledge.

What You’ll Do:

• Contribute to the comprehensive planning and execution of social media initiatives tailored for government agencies and entities.
• Be a client liaison, cultivating strong partnerships and supporting counsel on social media direction.
• Create impactful and nuanced social media copy, ensuring alignment with government mandates and communication objectives.
• Ensure the rigorous editing and quality assurance processes for all social media content, upholding the highest standards of accuracy and brand integrity.
• Develop and present social media performance analyses, translating data into actionable insights and recommendations for progress.
• Proactively identify emerging social media trends, platform innovations, and best practices.
• Champion cross‑functional collaboration with internal planning, creative, and analytics teams to deliver integrated solutions.

Experience That Contributes To Success

• A demonstrated and extensive track record with social media initiatives
• Knowledge across all predominant social media platforms, including TikTok, X, Facebook, Instagram, and LinkedIn.
• Building great client relationships, contributing to key client conversations
• Strong written communication, capable of crafting persuasive narratives and high‑impact social media copy
• Experience in presenting social media analytics and performance metrics
• Bi‑lingual proficiency in Arabic (both written and spoken) is preferred

You Belong At Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn‑it‑alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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