Sales Lead - Professional Beauty

RecruitMe Plus; Dubai; On-site; AED 300,000 - 400,000; Full time

Job summary

A leading company in the professional beauty sector in Dubai is seeking a Sales Lead to shape and drive the commercial strategy across the UAE. This role involves sales leadership, business development, and nurturing client relationships. The ideal candidate has over 10 years of experience in sales leadership within the beauty or FMCG sectors and a strong understanding of the salon/spa market in the GCC. The role offers competitive compensation and opportunities for growth.

Qualifications

• 10+ years of sales leadership experience, ideally in beauty or FMCG.
• Strong understanding of the salon/spa market in the GCC region.
• Experience managing sales operations across the GCC is a plus.

Responsibilities

• Define and implement the sales strategy across all brands.
• Build and lead a high-performing sales team.
• Set expectations for new client acquisition and revenue growth.

Skills

Strategic thinking

Sales leadership

Analytical skills

Stakeholder engagement

Data literacy

Education

Bachelor's degree in business or management

MBA preferred

Job description

Job Title: Sales Lead
Level: Head of Function
Reporting to: Managing Director / CEO
Location: Dubai, UAE

Role Purpose:

The Sales Lead is responsible for shaping and driving the commercial strategy across the UAE and wider GCC, with a focus on the professional beauty sector (e.g., direct-to-salon, distributors, eCommerce B2B). This role combines sales leadership, route-to-market optimization, and business development, while nurturing the strong client relationships that define the company's reputation. The Sales Lead will play a key role in accelerating growth, deepening market reach, and ensuring a high-performing, client-focused sales culturealigned with values of excellence, innovation, and accountability.

Key Responsibilities:

1. Commercial Strategy & Business Growth

• Define and implement the sales strategy across all brands and territories.
• Develop a route-to-market model, ensuring maximum market penetration, efficiency, and client service.
• Identify and activate whitespace opportunities in high-potential segments (salons, spas, chains, premium outlets).
• Set and monitor commercial targets by brand, channel, and geography to ensure alignment with company growth goals.
• Collaborate with the marketing and education teams to deliver aligned go-to-market strategies that drive sell-in and sell-out.
• Ensure sales plans are responsive to market shifts and competitor activity.

2. Team Leadership & Culture

• Build, lead, and empower a high-performing, target-driven sales team.
• Instill a performance-oriented culture with clear KPIs, ownership, and coaching.
• Implement structured sales planning, client segmentation, and territory management.
• Regularly assess team performance and provide individualized coaching and development plans.
• Develop talent pipelines and succession plans within the team.

3. Business Development & Client Retention

• Set clear expectations around new client acquisition, revenue expansion, and account activation.
• Maintain strategic relationships with key clients and chains, ensuring long-term loyalty and growth.
• Oversee key client proposals, negotiations, and pricing strategies within approved commercial guidelines.
• Ensure high-quality client engagement and support through close collaboration with Customer Service, Education, and Marketing.
• Foster a service-first mindset across the team to uphold the company's reputation for excellence and partnership.
• Introduce structured onboarding for new accounts.

4. Data-Driven Sales Execution & Collaboration

• Monitor and analyze sales performance data, pipeline health, and customer trends to drive proactive actions.
• Own monthly, quarterly, and annual forecasting with Finance and Supply Chain.
• Align closely with cross-functional teams (Education, Marketing, Export) to ensure smooth execution and brand consistency.
• Ensure sales timelines, client launches, and trade activities are coordinated with brand and operational planning.
• Uphold high ethical standards and reinforce company values across the commercial team.
• Leverage CRM tools to monitor performance and client engagement.

Qualifications & Experience:

• Bachelor's degree in business, management, or a related field (MBA preferred).
• 10+ years of sales leadership experience, ideally within professional beauty, FMCG, or similar B2B distribution.
• Experience managing sales operations or distributors across the GCC is a plus.
• Strong understanding of the salon/spa market in the GCC region.
• Proven track record in new business development, team performance management, and route-to-market strategies.

Skills & Behaviors:

• Strategic thinker with strong commercial instincts.
• High ownership, structured and goal-driven.
• Able to energize and empower sales teams while driving accountability.
• Excellent stakeholder engagement with cross-functional teams & external partners.
• Analytical and data-literate with strong communication skills.
• Embodies the company's values:
• Excellence: Striving to exceed expectations.
• Innovation: Driving creativity and progress.
• Diversity: Championing inclusivity and belonging.
• Ethical: Acting with integrity and transparency.
• Accountability: Owning outcomes and leading by example.
• Loyalty: Demonstrating commitment to the business and the team.