Public Relations Manager

BYD; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading automotive and technology company is looking for a Public Relations Manager to develop and implement a comprehensive PR and communications strategy aligned with business objectives. The candidate will manage media relations, crafting compelling narratives through press releases and storytelling, as well as executing crisis management plans. A Bachelor's degree in Public Relations or a related field with 5+ years of experience in PR is essential. Strong communication skills and media relationships are required.

Qualifications

• Proven experience (typically 5+ years) in PR role, in-house or agency.
• Experience securing top-tier media coverage.
• Proficiency with media monitoring tools.

Responsibilities

• Develop and implement PR and communications strategy.
• Manage PR budget and report on ROI.
• Cultivate media relationships and act as spokesperson.
• Write, edit, and distribute press releases.
• Monitor media coverage and manage crises.
• Partner with leadership for internal communications.

Skills

Excellent written and verbal communication skills

Strong existing relationships with media

Crisis management experience

Ability to manage multiple projects

Education

Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field

Tools

Cision

Muck Rack

Meltwater

Job description

Responsibility

Develop and implement a comprehensive PR and communications strategy aligned with business objectives.

Define key performance indicators (KPIs) for PR activities and regularly report on ROI.

Manage the PR budget, ensuring effective allocation of resources.

Strategy & Planning

Develop and implement a comprehensive PR and communications strategy aligned with business objectives.

Define key performance indicators (KPIs) for PR activities and regularly report on ROI.

Manage the PR budget, ensuring effective allocation of resources.

Media Relations

Cultivate and maintain strong relationships with key journalists, bloggers, influencers, and industry analysts.

Proactively pitch story ideas, press releases, and bylined articles to secure high-quality media coverage in target publications (trade, national, and local).

Act as a primary company spokesperson and manage all media inquiries.

Organize press conferences, media briefings, and interviews.

Content & Storytelling

Write, edit, and distribute compelling press releases, media alerts, fact sheets, and speeches.

Develop compelling narratives around company milestones, product launches, and corporate initiatives.

Contribute to owned media channels (blog, website) with PR-focused content.

Reputation & Crisis Management

Monitor media coverage and public sentiment, providing regular analysis and reports to leadership.

Develop and maintain a crisis communication plan.

Serve as a key member of the crisis management team, providing timely and effective communication during sensitive situations.

Internal & Executive Communications

Partner with senior leadership to build their personal brand and prepare them for public appearances and media interviews.

Develop internal communication strategies to ensure company-wide alignment on key messages.

Partnerships & Events

Identify and manage partnerships with relevant organizations, sponsorships, and events to increase brand visibility.

Plan and manage company-hosted events, such as product launches or press days.

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Proven experience (typically 5+ years) working in a PR role, either in-house or at an agency.
• A proven track record of securing top-tier media coverage.
• Excellent written and verbal communication skills, with the ability to tailor messages for different audiences.
• Strong existing relationships with members of the media.
• Experience in crisis management and communication.
• Ability to work proactively, manage multiple projects simultaneously, and meet deadlines.
• Proficiency with PR software (e.g., Cision, Muck Rack, Meltwater) and media monitoring tools.