Product Marketing & Operations Manager

TikTok; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading social media platform seeks a Product Marketing & Operations Manager in Dubai. The role involves strategic planning and operational excellence to enhance advertiser success and product adoption. Candidates should have strong analytical skills, project management experience, and fluency in Arabic. Responsibilities include executing growth strategies, leading cross-functional initiatives, implementing operational processes, and translating insights into actionable strategies. This position offers the chance to impact the creative advertising industry significantly.

Qualifications

• 3 years+ experience in strategy & operations, product marketing, or advertiser success roles.
• Experience in digital advertising ecosystems or product management.
• Self-starter with strong project management skills.
• Analytical and goal-driven, proficient in data analysis.

Responsibilities

• Define and execute data-informed go-to-market strategies for TikTok’s Creative solutions.
• Lead cross-functional initiatives aligned with growth priorities.
• Implement operational processes for sustainable product adoption.
• Provide operational support and champion best practices.
• Translate complex datasets into actionable insights.

Skills

High proficiency in Arabic

Project management

Analytical skills

Digital advertising knowledge

Education

Master’s degree or equivalent experience

Tools

Data analysis tools

Job description

Overview

The TikTok Creative Product Marketing & Operations team develops world-leading tech solutions for ads creative production, interpretation, and optimization, empowering and inspiring advertisers, creators, and other third parties to deliver the best engaging creative experiences to end users. We are partner-oriented and dedicated to technical excellence. Our goal is to drive and lead technological innovation in the ads tech and creative industry, powering products and delivering value for our clients, creators, and the entire ecosystem.

What we're looking for: We are seeking a Product Marketing & Operations Manager to join TikTok’s Creative Product Marketing & Operations team in Dubai. This role blends strategic planning, product marketing, and operational excellence to accelerate advertiser success and creative product adoption across METAP. The ideal candidate combines analytical depth with cross-functional leadership, bringing structure, insight, and innovation to how TikTok empowers brands and creators.

Responsibilities

• Strategy & Operational Excellence - Partner with regional Operations and Sales teams to define and execute data-informed go-to-market and growth strategies for TikTok’s Creative and Creator solutions
• Strategy & Operational Excellence - Lead high-impact, cross-functional initiatives that align with TikTok’s growth priorities and drive advertiser enablement at scale
• Strategy & Operational Excellence - Design and implement operational processes, business planning, and performance frameworks that embed accountability and support sustainable product adoption and market expansion
• Advertiser Enablement & Product Adoption - Lead 1st-party and 3rd-party creative product adoption across METAP — Design and delivering workshops, trainings, and playbooks that elevate advertiser performance
• Advertiser Enablement & Product Adoption - Partner with sales and marketing science teams to translate advertiser feedback into actionable insights, shaping future product development and feature prioritization
• Advertiser Enablement & Product Adoption - Provide advertiser-level operational support and ensure a seamless customer experience across the creative product lifecycle
• Advertiser Enablement & Product Adoption - Champion best practices and incentive programs that boost creative effectiveness and advertiser satisfaction
• Data, Insights & Reporting - Translate complex datasets into actionable insights and clear narratives that inform business decisions and product strategy
• Data, Insights & Reporting - Collaborate with Data Engineering, Product, and Marketing Science teams to uncover performance drivers and market opportunities
• Cross-functional Collaboration - Act as a strategic connector between Product, Sales, Business Marketing, and HQ counterparts to co-create advertiser-centric creative solutions
• Cross-functional Collaboration - Build strong partnerships with internal and external stakeholders across METAP to influence strategy and deliver measurable business impact

Minimum Qualifications

• High proficiency in Arabic, both written and oral: This role involves regular collaboration with clients and stakeholders across the METAP region. Projects with clients may be conducted entirely or partially in Arabic, requiring strong communication skills to ensure effective coordination and alignment of project goals.
• 3 years+ experience in strategy & operations, product marketing, or advertiser success roles within digital advertising or technology environments
• Experience in digital advertising ecosystems, product management, or creator marketing
• Self-starter with strong project management skills, ability to grasp core context, identify key risks, and cooperate with all parties to achieve goals
• Analytical, data-sensitive, and goal-driven. Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial-and-error iterations, and constantly improving through proficiency in data analysis tools

Preferred Qualifications

• Master’s degree or equivalent experience in an analytical, business, or marketing-related field
• Demonstrated success managing cross-functional projects in fast-paced, global organizations
• Experience with TikTok Creative, Creator and AI Solutions (e.g., TikTok One, TikTok Symphony) and familiarity with marketplace dynamics