Product Manager – Cards Acquisition

Emirates Islamic Bank; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

A leading Islamic bank in the UAE is seeking a professional to develop and execute the annual cards acquisition strategy. The ideal candidate will have 4–6 years of banking experience, strong project management skills, and a background in digitization and onboarding automation. The role also involves collaborating with various departments to ensure smooth execution of initiatives and improve customer acquisition processes, with a focus on quality and compliance.

Benefits

Competitive salary package

Strong emphasis on work-life balance

World-class Learning & Development platform

Generous annual leave entitlement

Private Healthcare

Preferential banking facilities for employees

Qualifications

• 4–6 years of banking experience.
• Strong understanding of acquisition strategies and digital channels.
• Experience tracking performance and analyzing market dynamics.

Responsibilities

• Develop and execute the annual cards acquisition strategy across sales channels.
• Drive growth in self‑service acquisition through various channels.
• Manage partner‑driven acquisition campaigns and performance.

Skills

Banking experience

Digitization

STP processes

Onboarding automation

Analytical mindset

Problem-solving skills

Project management

Communication

Stakeholder management

Innovation

Education

Bachelor’s degree (MBA preferred)

Job description

Job Responsibility

Acquisition Strategy & Delivery:

• Develop and execute the annual cards acquisition strategy across sales, digital, and non‑assisted channels.
• Drive growth in self‑service acquisition (online, mobile, STP channels)
• Own and deliver acquisition KPIs including volume, approval rates, activation, and early spend performance.
• Ensure acquisition quality remains aligned with risk appetite and compliance standards.
• Drive acquisition through strategic partnerships (e.g., e‑commerce platforms, vendors tie‑ups).
• Design and execute sales booster programs aimed at achieving monthly acquisition targets while improving productivity across all sourcing channels.
• Manage partner‑driven acquisition campaigns and performance.
• Conduct regular analytics on acquisition results, channel performance, and sales booster impact, translating insights into actionable strategies to enhance overall acquisition productivity.
• Enhance digital acquisition journeys and onboarding processes to improve customer experience and conversion rates.

Acquisition Management & Analytics:

• Track acquisition funnel performance (applications, approvals, activations) and implement improvements.
• Analyze acquisition trends, competitor offerings, and market dynamics to recommend enhancements.
• Ensure ongoing monitoring of acquisition quality (activation, usage, attrition).

Stakeholder Management:

• Work closely with Sales, Digital, Operations, Risk, Compliance, Legal, Shariah, IT, and Marketing to ensure smooth execution of initiatives.
• Prepare business cases, MIS reports, and presentations for senior management on acquisition performance.
• Provide strategic input for quarterly and annual business reviews.

Job Skills & Qualifications

• Bachelor’s degree (MBA preferred).
• 4–6 years of banking experience.
• Experience in digitization, STP processes, and onboarding automation.
• Strong understanding of acquisition strategies, digital channels, product policies, and regulatory requirements.
• Analytical and data‑driven mindset with proven problem‑solving skills.
• Strong project management, communication, and stakeholder management skills.
• Ability to innovate and adapt in a competitive market environment.

What we offer you

• Competitive salary package
• Strong emphasis on work‑life balance and wellbeing across the bank
• World‑class Learning & Development platform and career development
• Generous annual leave entitlement and Private Healthcare
• Preferential banking facilities for employees

EIB

Emirates Islamic was launched in 2004 to deliver the highest standards of banking services in line with Shari'a principles.

As one of the leading Islamic banks in the UAE, Emirates Islamic offers exciting career opportunities for highly motivated professionals and graduates. At Emirates Islamic, we believe that our Employees are our biggest asset and we continuously invest in Talent Management & Training and Development programmes to help them excel professionally and achieve success in their chosen career.

Emiratization is a key strategic objective at Emirates Islamic. We provide training to talented, young Emaratis under dedicated programmes that shape their ambition, passion & commitment and guide them to become the future leaders of the organization as well as the overall financial sector.

We are driven by our values of Innovation, Customer Service, Ambition & Ownership and are always looking for talent to add to our diverse work environment comprising of over 60 nationalities.