Personal Branding Assistant (Content Creator & Reels Editor)

Hassi Properties; Dubai; Hybrid; AED 60,000 - 120,000; Part time

Job summary

A real estate company in Dubai is seeking a Personal Branding Assistant to enhance the CEO's personal brand across digital platforms. The ideal candidate will be experienced in video editing and possess a strong understanding of social media trends. This position offers creative freedom and the opportunity to work closely with the CEO in a fast-paced, dynamic environment.

Benefits

Creative freedom

Develop a strong portfolio

Flexible working structure

Qualifications

• Proven experience in video editing using various tools.
• Ability to film high-quality content effectively.
• Highly organized and reliable, able to work independently.

Responsibilities

• Create and edit Instagram Reels and short-form videos.
• Support CEO at events and capture on-the-go content.
• Maintain consistent visual identity across platforms.

Skills

Video editing

Social media trends understanding

Creative mindset

Strong communication

Tools

CapCut

Adobe Premiere

Final Cut

Canva

Job description

About the Role

Hassi Properties is looking for a talented and motivated Personal Branding Assistant to support the CEOs personal brand across digital platforms. This role is ideal for a creative individual who understands storytelling visual branding and social media trends. You will work closely with the CEO to plan film and edit high-quality short‑form content especially reels that reflect our brand values and market presence.

Key Responsibilities

• Create film and edit Instagram Reels short‑form videos behind‑the‑scenes content and lifestyle/business footage
• Support the CEO at meetings, events, property tours and daily activities to capture on‑the‑go content
• Edit videos with strong storytelling pacing and brand consistency
• Develop creative concepts and content ideas aligned with the CEOs personal and business branding goals
• Prepare posts for Instagram, LinkedIn and TikTok (captions, layouts, scheduling)
• Maintain a consistent visual identity across all platforms
• Research and apply trending audio formats and editing styles
• Organise digital content, manage storage and maintain content libraries
• Deliver content on time and at a high standard

Requirements

• Proven experience in video editing (CapCut, Final Cut, Adobe Premiere or similar)
• Ability to film high‑quality content using a phone or camera
• Strong understanding of social media trends, hooks and engagement best practices
• Creative mindset with the ability to generate fresh content ideas
• Highly organised, reliable and able to work independently
• Strong communication skills
• Experience with personal branding (real estate, lifestyle or business content) is an advantage
• Must have your own visa

Preferred Skills

• Photography and videography skills
• Basic graphic design (Canva or Adobe Suite)
• Knowledge of social media analytics
• Ability to travel within Dubai for shoots

Benefits

• Opportunity to work directly with the CEO of Hassi Properties
• Dynamic fast‑paced environment across business real estate and luxury settings
• Creative freedom and space to experiment with content ideas
• Flexible working structure (hybrid / part‑time options available)
• Strong portfolio development with high‑end premium content
• Long‑term growth potential within the company