Paid Social & ASO Growth Marketing Specialist

Talabat; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading local delivery platform in the UAE is seeking a Performance Marketing Specialist focused on Paid Social. This role requires expertise in creating and optimizing campaigns across various platforms like Meta and TikTok, with at least two years of experience in Performance Marketing. You will collaborate with regional and local teams to enhance marketing initiatives and analyze performance metrics. A bachelor's degree in marketing or a related field is required for this position.

Qualifications

• Bachelor's degree in marketing or related field is needed.
• Minimum of 2 years in Performance Marketing or Paid Social is essential.
• Strong experience across Paid Social platforms is highly preferred.

Responsibilities

• Create and optimize paid social campaigns for app installs.
• Analyze and report on campaign performance to drive improvements.
• Support local marketing teams with growth initiatives.

Skills

Performance Marketing

Paid Social

Campaign Optimization

ASO

Data Analysis

Education

Bachelor's degree in marketing, computer science, or business disciplines

Tools

Google Play Store Console

App Store Connect

MMPs (Adjust, Appsflyer, Branch, Firebase)

Job description

A leading local delivery platform in the UAE is seeking a Performance Marketing Specialist focused on Paid Social. This role requires expertise in creating and optimizing campaigns across various platforms like Meta and TikTok, with at least two years of experience in Performance Marketing. You will collaborate with regional and local teams to enhance marketing initiatives and analyze performance metrics. A bachelor's degree in marketing or a related field is required for this position.