MENA Marketing Leader: Growth, Brand & Partnerships

Traze; Dubai; On-site; AED 330,000 - 441,000; Full time

Job summary

A dynamic FinTech company is seeking a Head of Marketing for the MENA region. This role leads the execution of marketing strategies to establish the brand as a market leader, focusing on driving user acquisition and community building in the region. The ideal candidate will have over 5 years of experience in marketing, a deep understanding of the MENA market, and fluency in Arabic and English. This position requires strong collaboration with global teams and local engagement to optimize campaign performance.

Qualifications

• 5+ years experience in marketing, ideally in fintech, crypto, or trading.
• Deep understanding of MENA markets and user behaviour.
• Strong experience with Arabic social media and influencers.

Responsibilities

• Lead marketing strategy for MENA.
• Drive local user acquisition and demand generation.
• Produce Arabic regional content across social media.
• Identify and manage relationships with influencers.
• Organize local seminars and client events.
• Provide insights on market trends and user behaviour.

Skills

Experience in marketing

Understanding of MENA markets

Experience with Arabic social media

Track record launching campaigns

Fluency in Arabic & English

Collaboration skills

Job description

A dynamic FinTech company is seeking a Head of Marketing for the MENA region. This role leads the execution of marketing strategies to establish the brand as a market leader, focusing on driving user acquisition and community building in the region. The ideal candidate will have over 5 years of experience in marketing, a deep understanding of the MENA market, and fluency in Arabic and English. This position requires strong collaboration with global teams and local engagement to optimize campaign performance.