Marketing Officer

Asteco; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading real estate company in the United Arab Emirates seeks a Marketing Officer to enhance brand engagement and support marketing initiatives. Candidates should possess a Bachelor's degree in marketing or Business Administration and 3-5 years of relevant experience. Responsibilities include managing marketing campaigns, conducting market research, handling digital marketing, and collaborating with internal teams. This role demands strong communication skills, attention to detail, and experience with tools like Adobe Suite and Google Analytics.

Qualifications

• 3-5 years of relevant experience in branding and marketing roles.
• Proven track record of success in similar roles.
• Solid knowledge of marketing trends and best practices.

Responsibilities

• Assist in planning and executing marketing campaigns.
• Conduct and analyze market research for opportunities.
• Manage the online presence through various digital channels.
• Create and publish engaging content for marketing channels.
• Organize and promote events and webinars.
• Monitor and report on marketing campaign effectiveness.
• Collaborate with internal teams to align marketing strategies.
• Ensure that promotional materials align with brand guidelines.
• Assist in managing the marketing budget for ROI.
• Stay updated with the latest marketing trends.

Skills

Attention to details

Strong Communication skills

Excellent organizational and planning skills

Project management skills

Presentation skills

Self-motivated

Website analytics tools knowledge

Ad serving tools knowledge

Google AdWords experience

Education

Bachelor’s degree in marketing or Business Administration

Tools

Adobe Suite

Google Analytics

Job description

Job Purpose

Reporting to the Senior Manager Marketing and Branding, the Marketing Officer will be responsible for brand planning, execution & monitoring while ensuring strict adherence to company’s brand guidelines through all forms of brand deployment both internally and externally as well as to new markets, while promoting brand engagement across business vertical. To execute and support the marketing initiatives and campaigns of the company, driving brand awareness, customer engagement, and sales.

Roles , Responsibilities, Duties

• Marketing Campaigns: Assist in the planning, coordination, and execution of marketing campaigns across various channels (digital, print, events, etc.).
• Market Research: Conduct and analyze market research to identify new marketing opportunities, understand competitors, and monitor trends.
• Digital Marketing: Assist in managing the company’s online presence, including website, social media channels, email marketing, and online advertising campaigns.
• Content Creation: Assist in creating and publishing engaging content for various marketing channels, ensuring alignment with the company’s brand and objectives.
• Event Management: Help in organizing and promoting events, webinars, and other promotional activities.
• Reporting: Monitor, analyze, and report on the effectiveness of marketing campaigns using metrics and provide recommendations for improvements.
• Collaboration: Work closely with sales, product, and other internal teams to ensure that marketing strategies align with and support overall business goals.
• Branding: Ensure that all promotional materials are in line with the company’s brand identity and guidelines.
• Budget Management: Assist in managing the marketing budget, ensuring maximum ROI on marketing expenditure.
• Design Skills: Should have relevant experience on Adobe Suite.
• Continuous Learning: Stay updated with the latest trends and best practices in marketing and related fields.

Qualification

• Bachelor’s degree in marketing or Business Administration

Experience and Skills:

• Attention to details
• Strong Communication skills
• Excellent organizational and planning skills
• Proven track record of success in similar marketing and branding roles.
• Superior project management and time management skills
• Excellent presentation skills
• Self-motivated with a positive and professional approach
• Solid knowledge of website analytics tools (e.g., Google Analytics etc)
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing Google AdWords campaigns.
• 3-5 years of relevant experience in branding and marketing roles with relevant real estate knowledge