Marketing Manager

Aspris; Dubai; On-site; AED 150,000 - 200,000; Full time

Job summary

A healthcare company in Dubai is seeking a Marketing Manager to develop and implement comprehensive marketing strategies, oversee digital campaigns, and coordinate events. Candidates should have a Bachelor's degree in marketing or related field, 5-8 years of experience, and fluent English and Arabic skills. This role promises a dynamic work environment with opportunities to lead innovative projects.

Qualifications

• 5-8 years of experience (healthcare or wellness sector is an advantage).
• Strong experience in digital performance marketing.
• Fluent in English and Arabic.
• Strong leadership and stakeholder-management skills.

Responsibilities

• Develop the annual marketing strategy aligned with company objectives.
• Conduct market research competitor benchmarking and consumer insights.
• Manage paid campaigns on Google Ads, Meta, TikTok, and Snapchat.
• Generate monthly performance reports and ROI analysis.
• Lead company events, workshops, webinars, and exhibitions.
• Develop and monitor the marketing budget.

Skills

Strategic Planning

Team Leadership

Creative & Analytical Thinking

Digital Marketing Tools

Budgeting & Financial Planning

Communication & Presentation

Education

Bachelor's degree in marketing, Business, Media or related field

Tools

Google Ads

Meta

TikTok

Snapchat

Job description

Key Responsibilities

1. Marketing Strategy & Planning

• Develop the annual marketing strategy aligned with company objectives.
• Conduct market research competitor benchmarking and consumer insights.
• Set clear KPIs for all campaigns and initiatives.

2. Brand Management

• Ensure brand consistency across all platforms and materials.
• Oversee creative content designs videos brochures and corporate materials.
• Maintain and enforce brand guidelines.

3. Digital Marketing & Performance Management

• Manage paid campaigns on Google Ads Meta TikTok and Snapchat.
• Improve SEO/SEM to increase website visibility.
• Manage CRM GTM Pixels and conversion tracking systems.
• Generate monthly performance reports and ROI analysis.

4. Social Media & Content Management

• Develop monthly content calendars for all platforms.
• Coordinate with designers and videographers to produce high-quality content.
• Lead awareness engagement and educational campaigns.

5. Event & Campaign Execution

• Lead company events workshops webinars and exhibitions.
• Manage product launches press activities and corporate gatherings.

6. Stakeholder Coordination

• Collaborate closely with medical teams HR Operations and Finance.
• Manage agencies vendors and marketing suppliers.

7. Budget & Financial Management

• Develop and monitor the marketing budget.
• Control campaign costs and ensure strong ROI.
• Report budget utilization and future forecast.

Qualifications

• Bachelors degree in marketing Business Media or related field.
• 58 years of experience (healthcare or wellness sector is an advantage).
• Strong experience in digital performance marketing.
• Fluent in English and Arabic.
• Strong leadership and stakeholder-management skills.

Key Skills

• Strategic Planning
• Team Leadership
• Creative & Analytical Thinking
• Digital Marketing Tools
• Budgeting & Financial Planning
• Communication & Presentation