Marketing Manager

ESMOS Recruitment; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading events agency in Dubai is seeking a dynamic Marketing Manager to drive marketing strategies for live events. The ideal candidate will have over 5 years of experience in B2C/B2B marketing within the events or entertainment sector. Responsibilities include managing social media campaigns and creating marketing content. This full-time role offers a competitive salary of up to 15,000 AED per month.

Qualifications

• 5+ years of experience in marketing within an events agency, live events, sports events, or entertainment industry.
• Proven track record in B2C marketing campaigns and community-driven engagement.
• Strong expertise in social media marketing, including content creation, paid campaigns, and analytics.

Responsibilities

• Develop and execute integrated marketing strategies for B2C and B2B events.
• Manage digital and social media campaigns to build event awareness and drive engagement.
• Track, analyze, and report on marketing performance.

Skills

Social Media & Digital Marketing Strategy

Community Building & Influencer Marketing

Event Promotion & Audience Engagement

Content Creation (visual & written)

Analytics & Reporting

Budget Management

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Mandatory background | events agency, live events, sports events, or entertainment industry.

Job Title: Marketing Manager – Events (B2C / B2B)

Location: Dubai, UAE

Salary: Up to 15,000 AED per month (depending on experience)

About the Role

We are seeking a dynamic and creative Marketing Manager with a strong background in B2C and B2B live events, sports events, and corporate/community engagement. The ideal candidate will lead the marketing strategy and execution for large-scale events, ensuring maximum reach, engagement, and ticket sales. This role requires expertise in social media marketing, content creation, and digital campaigns, with a proven ability to drive audience growth and brand awareness.

Key Responsibilities

• Develop and execute integrated marketing strategies for B2C and B2B events, including live shows, sports activations, and corporate/community events.
• Manage digital and social media campaigns (Facebook, Instagram, TikTok, LinkedIn, YouTube, X/Twitter) to build event awareness, drive engagement, and convert followers into attendees.
• Oversee the creation of marketing materials (content, visuals, videos, emailers, press releases, landing pages) to support event promotions.
• Build and maintain community engagement plans, leveraging partnerships, influencers, and local networks to grow audience participation.
• Plan and monitor paid advertising campaigns (Google Ads, Meta Ads, SEO/SEM) to optimize ROI.
• Collaborate with internal teams, event organizers, agencies, and sponsors to ensure consistent brand messaging.
• Track, analyze, and report on marketing performance (ticket sales, engagement rates, lead generation).
• Stay updated on industry trends and emerging marketing tools to keep campaigns fresh and competitive.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of experience in marketing within an events agency, live events, sports events, or entertainment industry.
• Proven track record in B2C marketing campaigns and community-driven engagement.
• Strong expertise in social media marketing, including content creation, paid campaigns, and analytics.
• Knowledge of B2B event marketing is an advantage (exhibitions, trade shows, conferences).
• Excellent communication, project management, and stakeholder coordination skills.
• Creative mindset with the ability to work in fast-paced, deadline-driven environments.

Key Skills

• Social Media & Digital Marketing Strategy
• Community Building & Influencer Marketing
• Event Promotion & Audience Engagement
• Content Creation (visual & written)
• Analytics & Reporting
• Budget Management

Please note: Only shortlisted candidates will be contacted.