Marketing Executive

Dubai Holding Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading retail group is seeking a Marketing Executive in Dubai to enhance marketing efforts across the company. The role involves market research, social media content creation, and collaboration with influencers. Candidates should have at least 2 years' experience in marketing, fluency in Arabic and English, and knowledge of digital marketing. The position offers opportunities to manage creative campaigns and analyze performance metrics, with a focus on the GCC market.

Qualifications

• Minimum of 2 years’ experience in marketing, communication, or public relations.
• Fluency in Arabic and English is preferred.
• Knowledge of digital marketing is required.

Responsibilities

• Conduct market research and analyze consumer behavior.
• Develop and implement marketing campaigns.
• Manage content creation for social media platforms.
• Collaborate with influencers and internal teams.
• Analyze performance metrics and prepare reports.

Skills

Market research

Social media management

Content creation

Campaign management

Bilingual communication (Arabic and English)

Education

Bachelor’s Degree in Marketing, Communication, or related field

Tools

Meta Ads Manager

Canva

Adobe Creative Suite

Google Analytics

Job description

Overview

The Marketing Executive is responsible for supporting all marketing activities across the company. He/She will manage promotional efforts, assist in preparing marketing reports and budgets, and coordinate advertising materials and social media initiatives.

Responsibilities

RESPONSIBILITIES include but not limited to the following:

• Conduct market research and analyze consumer behavior to guide marketing strategies.
• Monitor competitor activities and support positioning adjustments.
• Develop, localize, and implement seasonal campaigns, activations, and store events.
• Manage content creation across social platforms (Instagram, TikTok, Snapchat, Meta).
• Collaborate with influencers and creators to amplify brand reach and engagement.
• Coordinate with internal and external stakeholders including brand teams, agencies, mall management, and store staff.
• Support campaign planning, including briefing agencies, managing timelines, and tracking budgets.
• Oversee photoshoots, video production, and creative asset development.
• Draft Arabic copy for social media, SMS campaigns, and in-store materials, ensuring all content is culturally relevant and aligned with brand guidelines for the GCC market.
• Drive footfall and conversion in-store through tactical and brand-led campaigns.
• Analyze performance metrics and prepare reports for internal communication.
• Utilize marketing tools including Meta Ads Manager, Canva, and analytics dashboards.

Knowledge, Skills, and Experience

Expected Years of Experience

• Minimum of 2 years’ experience in Communication, Marketing, and/or Public Relations.
• Background and knowledge of the industry is preferred, with a strong interest in fashion retail.
• Knowledge of Digital Marketing.
• Experience working with Instagram, TikTok, Facebook, and other social media channels.
• Proficient in Microsoft Office suite.
• Ideally fluent in Arabic and English (written and spoken).
• Proficiency in the following tools is an advantage:
• Canva/Adobe Creative Suite
• Meta Business Suite, TikTok Ads Manager
• Google Analytics, UTM tracking
• CRM tools or SMS campaign systems

Educational Qualification

MOFA attested Bachelor’s Degree (preferred in Marketing, Communication, International Relations, or a related field)

Behavioural Competencies

• Agility & Responsiveness: Able to make quick, effective decisions in a fast-paced retail cycle.
• Cultural Sensitivity: Demonstrates awareness of local customs and shopper preferences.
• Creativity & Initiative: Brings fresh ideas to the table and takes ownership of execution.
• Collaboration: Team player with a collaborative mindset.
• Attention to Detail: Ensures campaign elements are consistent with brand identity and messaging.
• Resilience: Maintains composure under pressure and is open to feedback.
• Customer Focus: Always thinks from the shopper’s point of view.