Marketing Director - FMCG

Black & Grey HR; Abu Dhabi Emirate; On-site; AED 450,000 - 750,000; Full time

Benefits offered by this job

Attractive Salary and Benefits

Job summary

A prominent HR agency in the UAE is seeking an experienced Marketing Director to lead strategic marketing for a leading food manufacturing brand. This role involves developing marketing strategies, overseeing brand management, and driving trade marketing initiatives. The ideal candidate should possess over 15 years of FMCG marketing experience, strong leadership skills, and a background in trade marketing and branding. Attractive salary and benefits will be provided.

Qualifications

• 15+ years of FMCG marketing experience.
• Strong background in Trade Marketing, Branding and Category Management.
• Leadership skills with the ability to manage teams and collaborate across departments.
• Analytical mindset with problem-solving skills.
• Experience in digital marketing, shopper marketing or omnichannel strategies is a plus.

Responsibilities

• Develop and execute marketing strategies that align with business goals.
• Lead brand positioning, product portfolio management, and growth strategies.
• Drive trade marketing plans to boost in-store visibility and consumer engagement.
• Oversee brand communication, advertising campaigns, and new product launches.
• Analyze market trends to identify growth opportunities.
• Work with agencies, media partners and digital teams for effective campaigns.
• Trade Marketing & Sales Support – Create trade marketing programs to drive sales in Modern Trade, General Trade and new channels.
• Ensure strong retail execution, promotions and shelf visibility.
• Partner with sales teams to align marketing plans with customer needs.
• Market & Consumer Insights – Analyze market trends, competitor activity and consumer behavior to identify growth opportunities.
• Use insights to guide product innovation, pricing and market expansion.
• Team Leadership & Collaboration – Lead and mentor the marketing team to deliver high performance.
• Work closely with Sales, R&D, Supply Chain and Finance to execute plans.

Skills

Strategic thinking & business understanding

Strong negotiation and communication

Consumer & market-focused

Leadership & team development

Innovative & adaptable

Results-driven with strong execution

Education

Bachelor’s degree in Marketing, Business or related field (MBA preferred)

MBA preferred

Job description

Black & Grey HR is recruiting for one of the UAE's leading food manufacturing brands in the FMCG sector. Our client, a well-established name in its category, is looking for a visionary Marketing Director to lead their strategic marketing agenda. This is a rare opportunity for a seasoned marketing leader to drive brand growth, shape category strategy, and make a national impact across a highly competitive market.

Key Responsibilities

• Strategic Leadership – Develop and execute marketing strategies that align with business goals.
• Lead brand positioning, product portfolio management and growth strategies to stay competitive.
• Drive trade marketing plans to boost in‑store visibility, promotions and consumer engagement.
• Brand Management – Oversee brand communication, advertising campaigns (ATL/BTL) and new product launches.
• Track brand performance, consumer insights and ensure consistent messaging across all channels.
• Work with agencies, media partners and digital teams for effective marketing campaigns.
• Trade Marketing & Sales Support – Create trade marketing programs to drive sales in Modern Trade, General Trade and new channels.
• Ensure strong retail execution, promotions and shelf visibility.
• Partner with sales teams to align marketing plans with customer needs.
• Market & Consumer Insights – Analyze market trends, competitor activity and consumer behavior to identify growth opportunities.
• Use insights to guide product innovation, pricing and market expansion.
• Team Leadership & Collaboration – Lead and mentor the marketing team to deliver high performance.
• Work closely with Sales, R&D, Supply Chain and Finance to execute marketing plans smoothly.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business or related field (MBA preferred).
• 15+ years of FMCG marketing experience.
• Strong background in Trade Marketing, Branding and Category Management.
• Leadership skills with the ability to manage teams and collaborate across departments.
• Analytical mindset with problem‑solving skills.
• Experience in digital marketing, shopper marketing or omnichannel strategies is a plus.

Key Skills

• Strategic thinking & business understanding.
• Strong negotiation and communication.
• Consumer & market-focused.
• Leadership & team development.
• Innovative & adaptable.
• Results‑driven with strong execution.

Benefits

Attractive Salary and Benefits.