Manager, Influencer Marketing

AnyMind Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading marketing firm in Dubai seeks an Influencer Marketing Manager to develop and execute comprehensive strategies. The ideal candidate has 4-6 years of experience and expert knowledge of the UAE and MENA influencer landscape. The role involves managing influencer campaigns, conducting market research, and optimizing budgets for maximum impact, within a competitive and dynamic work environment.

Benefits

Competitive salary

Performance review twice a year

Annual paid leave

Health insurance

Creative office environment

Qualifications

• 4-6 years of progressive experience in influencer marketing.
• Demonstrated success in executing influencer marketing strategies.
• Expert-level knowledge of the social media landscape in the UAE and MENA.

Responsibilities

• Develop and execute influencer marketing strategies.
• Conduct market research and trend analysis.
• Manage influencer campaigns ensuring strategic alignment.

Skills

Influencer marketing strategies

Market research

Social media analytics

Leadership

Negotiation skills

Fluent English

Education

Bachelor's degree in Marketing or related field

Master's degree

Job description

What Youll Do

• Develop own and execute comprehensive influencer marketing strategies aligned with overall business goals and marketing objectives.
• Conduct in-depth market research and trend analysis to identify emerging platforms, influential creators and innovative approaches within the UAE, MENA and relevant global markets.
• Define target audience insights to inform influencer selection and campaign messaging.
• Create robust campaign frameworks including objectives, KPIs, budget allocation, content guidelines and measurement methodologies.
• Potentially build, mentor and manage a team of Influencer Marketing Executives or Specialists.
• Oversee the end-to-end management of all influencer campaigns ensuring strategic alignment and flawless execution.
• Foster strong relationships with key influencers, talent agencies and industry partners.
• Lead the identification, vetting and negotiation process with top-tier influencers ensuring brand fit and optimal ROI.
• Approve content briefs and ensure creative output from influencers aligns with brand guidelines and campaign objectives.
• Establish and track key performance indicators (KPIs) and return on investment (ROI) for all influencer marketing activities.
• Provide data-driven recommendations for future strategies and budget allocation.
• Manage and optimize the influencer marketing budget ensuring efficient allocation of resources and maximizing campaign effectiveness.
• Forecast future budget needs based on strategic plans and market trends.
• Ensure all influencer activities comply with local regulations (e.g. UAE National Media Council guidelines), platform policies and industry best practices.
• Proactively identify and mitigate potential risks associated with influencer partnerships.

Who You Are

• Bachelors degree in marketing, Communications, Business Administration or a related field. Masters degree is a plus.
• 4-6 years of progressive experience in influencer marketing
• Demonstrated success in developing and executing comprehensive influencer marketing strategies that have delivered measurable business results.
• Expert-level knowledge of the social media landscape and influencer ecosystem in the UAE and MENA region is essential. Global market understanding is highly desirable.
• Strong understanding of social media analytics platforms and third-party influencer measurement tools.
• Exceptional leadership, project management and cross‑functional collaboration skills.
• Superior negotiation, communication and presentation abilities.
• Proven ability to manage budgets and optimize spending for maximum impact.
• Strategic thinker with a creative mindset and a passion for innovation in the digital space.
• Fluent in English (written and spoken). Arabic language skills are a significant advantage.

Why Youll Love It

• Competitive salary
• Performance Review (twice a year)
• Annual paid leave
• Health insurance
• Creative office environment
• Work in a professional and dynamic environment.
• Good chance to explore new trends in the digital market.

Required Experience:

Manager