Manager - Analytics

Publicis Groupe Middle East; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

An innovative marketing agency in Dubai is seeking a Manager - Analytics to lead econometric marketing studies. Responsibilities include managing client relationships, project execution, and delivering actionable insights. The ideal candidate has a Bachelor's Degree in a relevant field, fluent communication in English and Arabic, and experience with econometric models. This role offers growth opportunities in a dynamic environment.

Qualifications

• 2-3 years of experience building econometric models.
• Fluency in English and Arabic is essential.
• Excellent visual and verbal communication skills required.

Responsibilities

• Manage econometric projects from data collection to delivery.
• Build and convey econometric models to clients.
• Identify and explore growth opportunities with prospective clients.

Skills

Econometric modeling

Programming in Python or R

Data analysis

Communication skills

Education

Bachelor’s Degree in Mathematics, Statistics, Economics, Computer Science or similar

Tools

StrataQED

MassTer

MS Office Suite

Job description

Overview

The Manager - Analytics will drive the growth of econometric marketing studies (Marketing Mix Modelling) with clients while also innovating and developing the agency offering in this regard. This will involve managing client relationships from initial project pitching, to regular updates during the project, as well as final presentation creation and delivery. On an internal level, it includes being involved with project execution and managing resources who are working on the project to ensure timely deliverables. They will also be responsible for keeping up to date with market trends in the space and ensuring that the product is continuously being evolved and incorporating local and global innovations to remain competitive in the industry.

Responsibilities

• Technical & Product – Comfortable using econometric software (StrataQED, MassTer, SAS, etc.).
• Comfortable programming multiple linear regression models in a language of choice (Python or R).
• Open to exploring and evaluating alternative tools for econometrics purposes.
• Business Acumen & Operational Efficiency – Continually search for growth opportunities with prospective clients.
• Project manage econometrics projects from pitching, data collection and processing, modelling through to delivery.
• Manage client relations and keep them updated throughout with regards to project status and issues.
• Build econometric (MMM) models of the highest standards while keeping in mind evaluation metrics around fit, robustness, and predictive power.
• Convey the results of the MMM models in ways that are easy to understand and actionable for clients.
• Be comfortable debating and explaining complex concepts (regression, goodness of fit metrics, diminishing returns) with clients.
• Innovative & Analytical Mindset – Ensure that the Groupe offering in the MMM space is competitive with industry competition; always look to innovate and add value to clients through the product; be open to automation / outsourcing / efficiency gains in every part of the modelling process, and look to reduce time spent while maintaining output quality.
• People & Leadership – Seeks others' feedback to develop self-awareness, strengths and address development area; proactively raise issues to improve effective team working and collaboration; communicate confidently in a clear, concise and articulate manner; collaborate with stakeholders and foster an inclusive environment; contribute to discussions and brainstorming with insight; build relationships quickly with peers and clients; treat others with respect and listen to diverse perspectives; tackle problems timely with contingency plans; drive a culture of trust with peers, clients and stakeholders.
• Self – Take ownership for actions and deal with consequences maturely; adjust performance based on feedback; maintain openness to new ideas; set high impact objectives and strive to exceed performance; demonstrate growth mindset and personal development; constructively challenge the status quo and take calculated risks; act with honesty, integrity and humility; stay resilient with a positive outlook when faced with challenges.

Qualifications

• Bachelor’s Degree in Mathematics, Statistics, Economics, Computer Science or similar
• Fluent in English and Arabic
• 2-3 years of experience building econometric models and presenting model results to external parties
• Excellent written, visual, and verbal communication skills; ability to transform data into a concise, yet compelling story
• Ability to synthesize information and produce insightful and accurate analysis and recommendations
• Highly organized with impeccable attention to detail; able to handle multiple projects simultaneously and deliver accurate reports without grammatical or data errors
• Strong sense of responsibility, ownership, self-starter and proactive attitude
• Ability to think of the bigger picture and link performance data to business actions
• Skilled user of MS Office Suite including Excel and PowerPoint
• Experience with econometrics software such as StrataQED, MassTer, etc.
• Familiarity with programming language / logic preferred (Python or R)