M2M Value Propositions & API Growth Lead

Emirates Integrated Telecommunications Company; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading telecommunications provider in the United Arab Emirates is seeking a seasoned marketing professional to take end-to-end ownership of the M2M portfolio. Responsibilities include designing promotions, managing customer acquisitions, and developing business cases for the M2M market. Candidates should hold a Bachelor's degree in Business Administration or Marketing and have 7-10 years of marketing experience in telecom, combined with strong skills in customer experience and market innovation.

Qualifications

• Minimum 7-10 years of experience in a Segment Marketing role with M2M experience, preferably with a telecom operator.

Responsibilities

• Own the M2M portfolio focusing on digitalization and simplification.
• Design promotions for GLK customers.
• Manage acquisitions and develop onboarding processes.
• Create business cases for M2M market and collaborate with ICT team.
• Handle GTM activities including launch management.
• Develop strategies to increase M2M market share.

Skills

Knowledge of M2M market dynamics

Customer experience design

Pricing strategies

Analytical skills

Interpersonal and communication skills

Understanding of core technology and APIs

Education

Bachelor's degree in Business Administration or Business Marketing

Job description

A leading telecommunications provider in the United Arab Emirates is seeking a seasoned marketing professional to take end-to-end ownership of the M2M portfolio. Responsibilities include designing promotions, managing customer acquisitions, and developing business cases for the M2M market. Candidates should hold a Bachelor's degree in Business Administration or Marketing and have 7-10 years of marketing experience in telecom, combined with strong skills in customer experience and market innovation.