Insights and Measurement Lead, Amazon Ads

Amazon Middle East and North Africa FZ-LLC; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading e-commerce and advertising company in Dubai is seeking an Insights and Measurement Lead. The successful candidate will utilize Amazon's data to generate actionable insights and drive business transformation for clients. Responsibilities include managing complex project initiatives, employing data analysis tools, and collaborating with stakeholders to enhance marketing strategies. Ideal candidates have over 7 years of experience in project management, strong analytical skills in tools like SQL and Python, and an advanced degree in a related field.

Qualifications

• 7+ years of customer facing, complex and large scale project management experience.
• Experience managing advertisers in travel, tourism, gaming, and financial services industries.
• Experience in advertising measurement methodologies.

Responsibilities

• Leverage Amazon's proprietary data to generate actionable insights.
• Drive thought leadership and own measurement and insights customer relationships.
• Collaborate cross-functionally to influence sales and marketing initiatives.

Skills

Customer segmentation

Customer behavior analysis

Data analysis

Advertising measurement methodologies

SQL

Python

Education

Advanced degree (MBA, Master’s) in relevant fields

Tools

Advanced Excel

Tableau

Job description

Amazon Ads operates at the intersection of e-commerce and advertising, offering a rich array of advertising solutions. We partner with advertisers to reach customers across our owned and operated sites like Amazon, Prime Video and Twitch, and on other high-quality sites across the web, and on devices.

As an Insights and Measurement Lead, you will work as a senior individual contributor to accelerate our advertising business growth. Through marketing analytics modeling and business analysis, you will develop strategies for global industry leaders, and you will identify opportunities to drive Ad sales growth. You will serve as a strategic advisor, implementing solutions and driving business transformation for clients. You will lead measurement discussions, create actionable insights, and present clear recommendations to executive stakeholders.

Key job responsibilities

• Leverage Amazon's proprietary data, third-party research, and ad measurement solutions to generate actionable insights
• Drive thought leadership and own senior-level measurement and insights customer relationships, partnering across strategic learning objectives that influence business decision‑making
• Collaborate cross‑functionally to influence sales and marketing initiatives across multiple business functions and geographies
• Advocate for data‑driven decision‑making and guide advertisers to implement recommended solutions

A day in the life

On a daily basis, the Insights and Measurement Lead performs hands‑on data extraction and analysis using SQL and Python, works with measurement solutions to build insights and measure success metrics for advertisers' businesses and industries. The role requires developing data‑driven recommendations for executive client leadership and communicating these insights in a clear and compelling fashion.

About the team

The Analytics & Insights (A&I) organization leverages Amazon's data to develop actionable insights for advertisers, enhancing marketers' decision‑making processes and measurably improving their success both on and off Amazon.

Qualifications

• 7+ years of external or internal customer facing, complex and large scale project management experience
• Experience in customer segmentation, customer behavior analysis, conjoint/trade‑off modeling
• Experience with data analysis tools such as Advanced Excel, SQL, Tableau, Python
• Experience in advertising measurement methodologies, including incrementality, marketing mix modeling, and media attribution
• Experience with advertising publishers and marketing/creative agencies
• Experience managing advertisers in travel, tourism, gaming, and financial services industries
• Advanced degree (MBA, Master’s) in Economics, Marketing, Statistics, Advertising, or Business; or equivalent Digital media planning experience

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