Head of Marketing & Communications

Union Investments; United Arab Emirates; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading real estate investment firm in the United Arab Emirates is seeking a Marketing & Communications Director. Candidate will lead the marketing team, develop strategies, and enhance broker and customer engagement. The ideal candidate should have at least 10-12 years of experience in real estate marketing, exemplary leadership skills, and strong analytical capabilities. This role requires excellent communication skills and a deep understanding of the real estate market, along with a commitment to driving performance and compliance.

Qualifications

• Minimum 10-12 years of experience in real estate marketing and communications.
• Strong leadership and team management skills.
• Excellent communication skills in English; Arabic is a plus.
• Deep understanding of the local real estate market and trends.

Responsibilities

• Provide strong leadership to the marketing and communications team.
• Develop and implement effective marketing strategies.
• Drive insights on customer behavior and product preferences.
• Develop key messages aligning with the corporate vision.
• Regularly assess marketing performance and optimize campaigns.

Skills

Leadership skills

Communication skills

Market knowledge

Analytical skills

Creative planning

Job description

Role & Responsibilities

1. Team Leadership: Provide strong leadership and management to the marketing & comms team. Motivate, mentor, and guide team members to achieve marketing goals at both a corporate and project/development level.
2. Marketing Strategy: Develop and implement effective marketing strategies and plans to achieve both corporate and project level objectives.
3. Market Insights: Drive market & competitor understanding through regular insights (customer behavior, product preferences, investor needs, etc.), using this information to optimize marketing messaging & plans.
4. PR & Comms: Develop key messages and content for Uniestate that align with the overall corporate vision & mission and allow the business to communicate consistently to media partners and stakeholders.
5. Social & Digital: On an ongoing basis, review all existing channels and recommend enhancements / plans to drive engagement / performance.
6. Broker Channel: Review existing Broker communications and recommend enhancements to maximize broker engagement / participation.
7. Marketing Performance Monitoring: Regularly assess the performance of the marketing campaigns tracking key performance metrics and optimizing campaigns / content / channels.
8. Budgeting and Financial Management: Manage the budget for the marketing & comms department ensuring efficiencies are realized and budgets are not exceeded.
9. Compliance: Ensure that the marketing & comms team complies with all real estate regulations and laws as well as Uniestate’s policies & procedures.
10. Reporting: Provide regular reports to senior management on marketing & comms performance, market trends, and any issues or opportunities that may impact the business.

Qualifications

1. Experience: Minimum 10-12 yrs of experience in real estate marketing & comms.
2. Leadership Skills: Strong leadership and team management skills; able to lead and coach a high-performance team.
3. Communication Skills: Excellent communication skills, both written and verbal, in English (Arabic would also be beneficial but not necessary).
4. Market Knowledge: A deep understanding of the local real estate market and competitive set as well as latest trends in digital, social and the application/use of AI.
5. Creative & Planning: The ability to find creative solutions to marketing & comms challenges and develop effective, measurable plans for execution.
6. Analytical Skills: The ability to analyze data and metrics to make informed decisions and develop effective strategies.
7. Decision Making: The ability to make timely / well informed decisions in a fast-moving environment.
8. Financial Acumen: Good understanding of budgeting and financial management principles