Head of Brand & Growth for Embedded Fintech Marketing

Flatgigs; Dubai; On-site; AED 180,000 - 220,000; Full time

Job summary

A financial services company in Dubai is seeking a data-led storyteller with over 8 years in financial services marketing. The role involves owning the brand voice and executing performance marketing campaigns while creating credibility with banking partners. Experience in UAE credit/lending marketing and a Master's in Marketing is preferred. This position offers an opportunity to influence marketing strategies without overspending budgets.

Qualifications

• 8+ years in financial services marketing (NOT FMCG or e-commerce).
• UAE credit/lending marketing experience is a big plus.
• Track record of cost-efficient campaigns at startups.

Responsibilities

• Build B2B2C strategies that sell credit through dealers.
• Execute compliant performance marketing campaigns.
• Create credibility with banking partners and delight end users.
• Optimize CAC, channel ROI, and third-party messaging.

Skills

Experience in financial services marketing

Ability to market embedded fintech products

Marketing strategy development

B2B2C strategy creation

Education

Masters in Marketing/Digital

Job description

A financial services company in Dubai is seeking a data-led storyteller with over 8 years in financial services marketing. The role involves owning the brand voice and executing performance marketing campaigns while creating credibility with banking partners. Experience in UAE credit/lending marketing and a Master's in Marketing is preferred. This position offers an opportunity to influence marketing strategies without overspending budgets.