Email Lifecycle Marketing Manager

QIMA; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global marketing organization is looking for an Email Lifecycle Marketing Manager to build and optimize their email marketing function. This integral role focuses on developing strategies for lifecycle marketing, overseeing A/B testing, and harnessing data to refine campaigns. Candidates should have experience with Marketo, a strong analytical mindset, and the ability to work cross-functionally. The offering is a full-time position located in Dubai, with no remote work options.

Qualifications

• Strong understanding of segmentation and behavioral triggers.
• Experience building and optimizing B2B lifecycle programs.
• Knowledge of industry standards and best practices.

Responsibilities

• Build and scale in-house email marketing function.
• Own A/B testing and optimization for email programs.
• Design lifecycle journeys and define scalable frameworks.
• Collaborate with divisional marketing and CRM teams.

Skills

Understanding of buyer journeys

Analytical mindset

Experience with cross-functional teams

Comfortable with strategy and execution

Fluent English

Education

3 years hands-on experience with Marketo

Proven experience with high-impact email campaigns

Tools

Marketo

Zoho CRM

Job description

QIMA is transforming its marketing organization into a modern high‑performing growth engine with performance marketing data and scalability at its this context we are hiring our new Email Lifecycle Marketing Manager to transform optimize and scale QIMAs global email marketing engine across every stage of the customer journey.

Stepping into a function previously run by an external agency this role is deeply handson. Youll architect build launch and continuously refine highimpact lifecycle nurturing ABM and tactical email programswhile also defining the strategy frameworks and longterm vision for lifecycle marketing at QIMA.

This is a role for a builder who thrives on execution: shaping the what and then engineering the how to bring it to life endtoend.

Key Responsibilities

• Build and scale QIMAs email and lifecycle marketing function in-house
• Own A/B testing continuous optimization for Group and Divisional email marketing programs
• Design end-to-end lifecycle journeys from lead to customer expansion.
• Define scalable lifecycle frameworks playbooks and standards as the foundation for future growth
• Own email campaigns nurturing adoption and prospection flows in Marketo Engage and Zoho CRM.
• Partner with the divisional marketing teams on campaign design templates execution and best practices.
• Collaborate with customer data engineering and CRM teams to optimize data for strategic use.
• Improve engagement CTR and conversion across email marketing campaigns and lifecycle programs.
• Implement lifecycle performance benchmarks and reporting.

Qualifications

Skills & Abilities

• To succeed in this role you should have:
• Strong understanding of buyer journeys segmentation behavioral triggers and performance optimization.
• Comfortable owning both strategy and day-to-day execution.
• Strong analytical mindset with a clear focus on conversion and pipeline impact.
• Experience working cross-functionally in global teams.
• Fluent English required.

Education & Experience

• 3 years hands on experience with Marketo
• Knowledge of industry standards and best practices
• Proven experience building executing and optimizing highimpact email campaigns and fullfunnel B2B lifecycle programs.
• Experience leveraging AI and automation to improve lifecycle efficiency and velocity is a strong plu

Remote Work

No

Employment Type

Full-time