Director - Visa Direct Regional Field Marketing - CEMEA

Visa; Dubai; Hybrid; AED 120,000 - 200,000; Full time

Job summary

An international payment technology company is seeking a Director of Visa Direct Regional Field Marketing for the CEMEA region. This role involves overseeing field marketing activities, aligning with senior leaders on business objectives, and implementing strategic marketing plans to enhance client engagement. The ideal candidate will have extensive B2B marketing experience, strong communication skills, and a results-oriented mindset. This is a full-time hybrid position based in Dubai.

Qualifications

• 10 years of experience in communications or marketing roles.
• Proven ability to execute B2B campaign strategies.
• Demonstrated strategic and results-oriented thinking.

Responsibilities

• Oversee field marketing for Visa Direct in CEMEA.
• Collaborate with senior leaders on marketing programs.
• Implement strategic marketing plans aligned with regional goals.
• Drive co-marketing engagements with clients.
• Manage activation for regional events.

Skills

B2B campaign strategy

Strategic thinking

Written and verbal communication

Planning and organizational skills

Financial and analytical acumen

Education

Bachelor's degree

MBA (preferred)

Job description

The Director Visa Direct Regional Field Marketing CEMEA will dual-report to the Sr. Director of Field & Partner Marketing and the CEMEA Regional Head of B2B Marketing and is responsible for driving field marketing activations in the CEMEA region.

This role will lead all aspects of Visa Direct Field Marketing across all audiences priority markets and the new expanded product portfolio as a strategic regional partner to the CEMEA Visa Direct product and sales teams.

Key Responsibilities

• Lead Visa Direct Field Marketing in CEMEA: Oversee all field marketing activities for Visa Direct in the CEMEA region ensuring alignment with business goals and priorities.
• Engage Senior Leaders: Collaborate with senior Visa Direct product and sales leaders to align marketing programs with business objectives driving new revenue sales opportunities and increasing transaction volumes.
• Execute Strategic Marketing Plans: Implement strategic marketing execution plans by leveraging global strategies and content to achieve regional Visa Direct business goals including awareness demand generation solution partner programs and enduser campaigns.
• CoMarketing Engagements: Drive B2B2B and B2B2C comarketing engagements with strategic enablers and clients to stimulate demand among merchant clients through joint content creation promotions and webinars.
• Event Activation: Manage activation for key regional events supporting preevent duringevent and postevent promotion of Visa Direct to enhance client engagement with sales.
• Localization of Content: Lead the localization of regional marketing and sales content to support CEMEA client engagements and develop CEMEAspecific marketing content to address regional use case needs.

Key Internal Partners

• Regional B2B Marketing Lead
• Global and Regional/Local Sales and Relationship Leads
• Global and Regional Product Teams
• Global Regional and Countrybased Marketing Teams
• Corporate Communications
• Analytics and Research Teams
• Finance

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

Bachelors degree required/MBA preferred

• 10 years of progressively responsible business experience with a majority in communications or marketing roles that involved B2B campaign strategy planning and execution including bringing new products to market
• Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness drive and appropriate urgency
• Audiencefocused mindset with a demonstrated track record of discovering key insights
• Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact
• A great team member who adds energy ideas and fun to our team and corporate culture
• Strong planning organizational and problemsolving skills
• Solid financial and analytical acumen with a strong ROI orientation
• Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work

No

Employment Type

Fulltime