Director of Sales Strategy, Programming and Performance MEAPAC

AccorCorpo; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A global hospitality leader is seeking a Director of Sales Strategy Programming and Performance MEAPAC to drive B2B sales initiatives and optimize performance across the Middle East, Africa, and Asia Pacific. The ideal candidate will have 15 years of experience, a strong sales strategy background, and exceptional leadership skills. Join us to be part of a dynamic environment that fosters innovation and growth, while delivering impactful customer experiences. The role will be based in Dubai, Singapore, or Bangkok.

Benefits

Opportunities for growth

Dynamic multicultural environment

Impactful project involvement

Qualifications

• 15 years of experience preferred in a similar role.
• Proven experience in sales strategy program management.
• Exceptional analytical and problem-solving capabilities.

Responsibilities

• Shape and translate global commercial strategy into regional execution.
• Accelerate top-line performance through optimization of B2B Sales Programs.
• Champion modernization of sales methodologies.
• Oversee creation of a world-class sales ecosystem.
• Strengthen CRM excellence through improved processes.

Skills

Strategic sales programming

Leadership

Analytical skills

Sales strategy program management

Collaboration

Problem-solving

Education

University Degree

Job description

We are seeking a dynamic strategic and commercially minded leader to join us as Director of Sales Strategy Programming and Performance MEAPAC. This newly created role is central to converting our global sales ambition into measurable hotel-level impact across the Middle East Africa & Asia Pacific. Reporting directly to the SVP Sales MEAPAC, this role will either be based in Singapore, Dubai or Bangkok will drive the evolution of our B2B sales and loyalty programs while shaping the sales performance for the region.

• Strategic Sales Programming - Shape align and translate global commercial strategy into actionable regional and hotel execution. Deliver structured insights and recommendations to senior leadership influencing global decision‑making and strengthening strategic clarity across the sales community.
• Revenue Impact - Accelerate top‑line performance by leading and optimizing Accors B2B Sales Programs. Drive hotel adoption execution quality and commercial contribution through robust program management and performance oversight.
• Commercial Transformation & Innovation - Champion the modernization of sales methodologies by identifying opportunities in customer engagement, sales efficiency and operational processes. Lead transformation initiatives that elevate commercial capability and acumen across the region.
• Sales Enablement Capability Building & Excellence - Oversee the creation and continuous improvement of a world‑class sales ecosystem. Equip teams with the insights, skills and resources required for consistent high‑performance.
• Systems Processes & CRM Effectiveness - Strengthen CRM excellence through enhanced pipeline discipline, reporting accuracy and forecasting rigor. Improve data transparency, productivity and consistency across sales segments through refined processes and continuous operational optimization.

Qualifications

• University Degree and/or 15 years experience is preferred in a similar role.
• Proven experience in sales strategy program management and performance optimization within the hospitality or travel industry.
• Strong leadership skills with the ability to influence and collaborate across diverse teams and geographies.
• Exceptional analytical and problem‑solving capabilities with a focus on driving measurable results.
• Ability to thrive in a fast‑paced evolving environment and manage multiple priorities effectively.
• This role will be based in Singapore, Dubai or Bangkok. A high level of English proficiency is required.

Additional Information

Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why Join Us

• Be part of a global hospitality leader committed to innovation and excellence.
• Drive impactful projects that shape customer experiences.
• Work in a dynamic multicultural environment with opportunities for growth.

Remote Work: No

Employment Type: Full‑time