Director CTC Product Insights EM

Adidas; Dubai; On-site; AED 440,000 - 551,000; Full time

Job summary

A global sports brand is looking for a leader to drive product insights and business intelligence. This role requires over 10 years of experience in product management, an ability to connect teams across functions, and strong strategic skills. Ideal candidates will have a university degree in Business or related field, preferably with a background in the sporting goods industry. Proficiency in English communication is essential. Join in a dynamic environment to make actionable recommendations for product teams.

Qualifications

• 10-12+ years of experience in product management or business intelligence.
• University degree in Business or equivalent, ideally in marketing or fashion.
• Fluent in English with strong communication skills.

Responsibilities

• Drive product insights and business intelligence for actionable recommendations.
• Deliver weekly/monthly product insights on campaigns and key launches.
• Lead consistent category reporting across teams to drive brand priorities.

Skills

Strong leadership

Strategic development

Presentation skills

Stakeholder management

Industry knowledge

Education

University degree in Business or equivalent

10-12+ years experience in related fields

Job description

Purpose & Overall Relevance for the Organization

Drive end-to-end product insights & business intelligence by connecting data, analytics, and business context to deliver actionable recommendations for product teams & senior leadership. Lead a team to transform dashboards and reports into strategic, executive-ready insights.

Be the horizontal lead partnering with global & market BU / category teams to drive x-functional product topics collaborating with DNA, brand finance, channels & brand activation teams.

Key Responsibilities

• Insight driven decision enablers : Be the one stop hub for data driven product / category insights & consistency in reporting on key brand priorities across categories, markets & competition, enabling cluster category & BU teams to drive brand priorities & unlock growth opportunities for the future by driving business reviews across brand teams.
• X-channel brand reporting : delivering weekly / monthly product insights on campaigns, key launches, horizontal topics, brand updates & planning season reports linked to forecasting & brand finance / seasonal planning
• Orchestrating consistency across category reporting & key topics : Lead a central team coordinating across BU / BA / VM for reporting on key brand updates & horizontal topics such as lifestyle running, kids, women, accessories. Collaborate with & support BU teams to drive consistency in category deep dive reports to enable actions for cluster category teams
• Category Power pack (EMCR 2.0) : support BU & category teams by delivering an insights-driven toolkit to drive the ‘Category Power Pack’ range with cluster focused performance insights, market trends and guidance for landing the key brand driven and commercial range as a foundation range across clusters.
• Be the brand SPOC for other functions requiring product input on x -category topics related to Brand finance, SCM, Channels and streamlining interaction, processes, frameworks and exploration of new tools such as forecasting to enable work efficiencies in planning.

KPI’s

• Net Sales & profitability as per company targets
• Dashboard visualization for all hub & cluster brand requirements
• Weekly / monthly reporting excellence as per agreed cadence & priorities
• Category Power pack took-kits, market & competitor intelligence reports

Key Relationships

• Cluster CTC teams
• EM BU teams
• EM MOPS
• EM Brand activation teams
• EM Channel teams
• EM Brand finance
• Global Brand development team

Knowledge, Skills and Abilities

• Strong leadership with a entrepreneurial proactive mindset, high action bias to connect with various functions, key stakeholders & bring together teams with credibility & trust
• Ability to develop and implement strategy & direction with key focus on driving insights & action, and innovation through new tools & technologies.
• Strong articulation / presentation / communication (verbal & written), & and influencing skills, especially with senior stakeholders within a global & local matrix organization.
• Distinct track record of success and deep understanding of product lifecycle, trends, merchandising kpis
• Strong cross-functional and stakeholder management experience across brand & commercial functions (e.g. marketing, sales, etc.) and support functions (finance, demand planning), as well as different organizational levels (Global, Market, etc.)
• Strong functional merchandising & industry knowledge, across divisions—footwear, apparel and accessories—and across sporting & lifestyle categories
• Leadership skills, agility and speed to drive change in a dynamic environment

Requisite Education and Experience / Minimum Qualifications

• 10-12+ years of experience in product management, merchandising, business intelligence, marketing required. Regional / international experience preferred.
• University degree in Business or equivalent professional experience, ideally in business, marketing or fashion
• Previous experience in managing a global matrix organization required
• Sporting goods industry experience required
• Fluent in English written & verbal communication
• Sports industry experience & passion for sports as added advantage