Digital Marketing Specialist

Highfly Sourcing; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A marketing solutions company based in Dubai is seeking a Digital Marketing Specialist to develop and implement digital marketing strategies. The role involves optimizing content for SEO, creating engaging content for various platforms, and managing email marketing and PPC advertising. You will also analyze performance metrics and collaborate with cross-functional teams to align marketing efforts with business goals. This position offers an opportunity to enhance brand presence while staying updated on industry trends.

Responsibilities

• Optimize website content to improve search engine rankings.
• Develop engaging content for blogs and social media.
• Implement email marketing campaigns and analyze metrics.
• Manage paid advertising campaigns for targeted traffic.
• Utilize analytics to track and report on campaign performance.
• Assist in developing a cohesive brand strategy.
• Stay updated on industry trends for growth opportunities.
• Work with teams to align marketing with business objectives.

Skills

SEO management

Content creation

Social media marketing

Email marketing

PPC advertising

Analytics and reporting

Brand development

Market research

Collaboration

Job description

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. You will work closely with the marketing team to create engaging content and optimize campaigns across various digital channels.

Roles & Responsibilities

• SEO Management: Optimize website content and structure to improve search engine rankings and drive organic traffic.
• Content Creation: Develop and manage engaging content for blogs, social media, email campaigns, and other digital platforms.
• Social Media Marketing: Create and execute social media strategies to enhance brand presence and engage with the audience across platforms.
• Email Marketing: Design and implement email marketing campaigns, including newsletters and promotional offers, while analyzing performance metrics.
• PPC Advertising: Manage paid advertising campaigns (Google Ads, social media ads) to drive targeted traffic and improve ROI.
• Analytics and Reporting: Utilize tools like Google Analytics to track and report on campaign performance, providing insights and recommendations for improvement.
• Brand Development: Assist in developing a cohesive brand strategy and ensure consistent messaging across all channels.
• Market Research: Stay updated on industry trends and competitor activities to identify new opportunities for growth.
• Collaboration: Work with cross-functional teams, including sales and product development, to align marketing efforts with business objectives.