Digital Marketing Specialist

Cartrack Technologies; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading tech company in Dubai is seeking a Marketing Specialist to focus on Google ads and lead generation. The ideal candidate will have a Bachelor's degree and 2-3 years of marketing experience, strong Arabic communication skills, and proficiency in Google AdWords and Facebook ads. You'll analyze campaign data, create engaging content, and work alongside the sales team to enhance lead performance. This role offers competitive benefits and a dynamic work environment.

Qualifications

• Minimum of 2-3 years in Marketing.
• Must handle the UAE market effectively.
• Must produce and edit content for the right vlogs.

Responsibilities

• Focus on Google ads for lead generation.
• Research and execute e-commerce campaigns.
• Analyze data for campaign improvement.

Skills

Strong in Arabic (speaking & writing)

Proficiency in Google Adwords

Good knowledge of Microsoft Excel

Experience in B2B industries

Knowledge of social media platforms

Education

Bachelors Degree in Business Administration / Marketing / related field

Tools

Google AdWords

Facebook paid ads

Content management systems

Job description

Responsibilities

Key focus is Google ads: generated leads that result in fitments at a good cost. Research, develop and execute lead generation and e-commerce campaigns on Google AdWords, Facebook, and other digital platforms. Analyze campaign data to identify areas for improvement and implement solutions. Conceptualize and create engaging content that will build a community and elevate our brand. Proactively test new ideas and different messaging to find the secret recipe for effective communication with our audience. Set up tracking to monitor the performance of campaigns and traffic to landing pages and website. Work alongside the sales team to boost lead performance. Perform other duties as assigned.

Qualifications

Bachelors Degree in Business Administration / Marketing / related fieldMinimum of 2-3 years in MarketingStrong in Arabic (speaking & writing) to handle the UAE marketProficiency in Google Adwords, GDN, and Facebook paid ads is a plusGood knowledge of Microsoft Excel is a plusExperience in B2B industries a plusKnowledge of video and picture editing software, an advantage but not a requirement.Full understanding of all social media platformsKnowledge of content management systemsMust be able to produce and edit content for the right vlogs.