Digital Marketing Specialist

Ontime Healthcare; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A healthcare solutions provider in Dubai is seeking a talented Digital Marketing Specialist to spearhead its digital marketing efforts. The role involves developing comprehensive marketing strategies, managing online campaigns across multiple platforms, and optimizing website content for better user engagement. The ideal candidate will have prior experience in digital marketing, excellent communication skills, and strong analytical abilities. Knowledge of web analytics and SEO best practices is essential. This position offers an opportunity to drive brand visibility and engagement in a dynamic team environment.

Qualifications

• Prior experience in digital marketing for a similar role.
• Strong knowledge of digital marketing channels and techniques.
• Proficiency in using digital marketing tools and platforms.

Responsibilities

• Develop and implement digital marketing campaigns across various channels.
• Create engaging content for website and social media.
• Monitor and analyze performance of digital marketing campaigns.

Skills

Digital marketing channels knowledge

Excellent communication skills

Analytical skills

Creativity

Tools

Web analytics tools

SEO tools

Job description

We are looking for a highly skilled and creative Digital Marketing Specialist to join our team at OnTime Group. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to promote our brand and drive online engagement.

Responsibilities

• Develop and implement digital marketing campaigns across various channels, including social media, email marketing, SEO, and paid advertising
• Create and manage engaging content for our website, blog, and social media platforms
• Monitor and analyze the performance of digital marketing campaigns using various analytics tools
• Optimize website content and user experience to improve conversion rates
• Stay updated on the latest digital marketing trends and strategies
• Collaborate with the marketing team to develop and execute integrated marketing campaigns
• Track and report on key digital marketing metrics to measure campaign success
• Manage relationships with external vendors and agencies

Requirements

• Prior experience in digital marketing, preferably in a similar role
• Strong knowledge of digital marketing channels and techniques
• Proficiency in using digital marketing tools and platforms
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team
• Creativity and attention to detail
• Ability to manage multiple projects and meet deadlines
• Experience with web analytics tools and SEO best practices
• Knowledge of graphic design and video editing is a plus