Digital Marketing Manager

Union Properties; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading real estate development firm is seeking a Digital Marketing Manager to lead and execute digital marketing strategies for its projects. The ideal candidate will have over 5 years of experience in digital marketing, especially within the real estate sector. Responsibilities include managing advertising campaigns, optimizing website content, and analyzing campaign performance. This role offers a competitive salary, opportunities for professional growth, and flexible working arrangements.

Benefits

Competitive salary

Performance-based incentives

Flexible working arrangements

Professional development opportunities

Qualifications

• 5+ years of digital marketing experience in real estate development or property marketing.
• Deep knowledge of real estate sales cycles and marketing strategies.
• Proficiency in using digital marketing analytics tools.

Responsibilities

• Develop and implement digital marketing strategies for real estate projects.
• Manage online advertising campaigns across multiple platforms.
• Optimize content for SEO and lead conversion.

Skills

Digital marketing expertise

Analytical skills

Project management

Creative content production

Communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Analytics

SEMrush

HubSpot

Mailchimp

Job description

Overview

Job Title: Digital Marketing Manager – Real Estate Development

Location: Dubai, UAE

Employment Type: Full-time

About Us

Union Properties PJSC is a leading real estate development firm known for delivering innovative residential and commercial projects. We pride ourselves on transforming spaces and creating meaningful experiences for our clients. As we expand our digital presence, we are seeking a strategic, data-driven Digital Marketing Manager with deep knowledge of the real estate sector.

Job Summary

The Digital Marketing Manager will lead and execute all digital marketing initiatives for our real estate projects. The ideal candidate will combine marketing expertise with real estate industry insights to create compelling campaigns that drive brand awareness, lead generation, and sales growth.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies for residential and commercial real estate projects.
• Manage online advertising campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn, etc.) with a focus on ROI.
• Optimize website content, landing pages, and SEO to increase organic traffic and lead conversion.
• Oversee social media strategy, content creation, and engagement for multiple platforms.
• Analyze campaign performance using analytics tools and provide actionable insights for improvement.
• Collaborate with sales, design, and development teams to align marketing efforts with project goals.
• Manage email marketing campaigns, lead nurturing workflows, and CRM integration.
• Stay updated on industry trends, competitor activities, and emerging digital marketing technologies.
• Manage budgets and vendors for digital campaigns, including agencies, freelancers, and media partners.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of digital marketing experience, preferably in real estate development or property marketing.
• Strong understanding of real estate sales cycles, target audiences, and marketing strategies.
• Proficiency in digital marketing tools: Google Analytics, SEMrush, HubSpot, Mailchimp, social media management tools, etc.
• Strong analytical skills and experience using data to drive decisions.
• Excellent communication, writing, and project management skills.
• Creative mindset with the ability to produce compelling content tailored to real estate audiences.

Preferred

• Experience with CRM platforms specific to real estate (e.g., Salesforce, Zoho CRM).
• Knowledge of real estate marketing regulations and compliance.
• Previous experience in luxury or high-end property marketing.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to work on landmark real estate projects.
• Dynamic work environment with growth opportunities.
• Flexible working arrangements and professional development.