Digital Marketing Manager

TownX Real Estate Development LLC; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A premier property developer in Dubai seeks a skilled Digital Marketing Manager to enhance brand visibility and drive lead generation. The ideal candidate possesses over 5 years of real estate digital marketing experience in the UAE, focusing on campaign optimization, SEO management, and CRM integration. This role requires proficiency in Google Ads, WordPress, and email marketing strategies. Join a dynamic team committed to delivering exceptional living experiences through innovative digital solutions.

Qualifications

• Minimum 5 years of experience in real estate digital marketing within the UAE.

Responsibilities

• Develop and implement datadriven digital marketing campaigns across multiple platforms.
• Optimize ad creatives and landing pages using A/B testing.
• Monitor and analyze key performance indicators (KPIs) to track campaign effectiveness.
• Manage and optimize WordPress websites.

Skills

Google Ads (Search, Display, Performance Max)

SEO strategies

WordPress (Elementor, HTML, CSS)

Google Analytics

CRM systems (Zoho, Salesforce)

Email marketing platforms (Mailchimp)

Analytical skills

A/B testing

Education

Bachelor’s degree in Computer Science, Marketing, Digital Media or a related field

Job description

Position: Digital Marketing Manager

Location: Office 1703 Boulevard Plaza Tower 1 Dubai

Reports to: Head of Marketing

About Us:

TownX Real Estate Development LLC is a premier property developer in Dubai specializing in crafting luxurious residential buildings. We are dedicated to delivering exceptional living experiences through innovative design toptier construction and cuttingedge real estate solutions.

Role Summary:

We are seeking a highly skilled and resultsdriven Digital Marketing Manager with a strong background in real estate marketing. This role requires expertise in digital strategy lead generation WordPress development SEO and datadriven campaign optimization to elevate our brand visibility and maximize conversions. The ideal candidate will be responsible for executing digital marketing strategies across multiple platforms optimizing website performance and leveraging innovative tools to drive engagement and sales.

Key Responsibilities:

• Digital Strategy & Lead Generation: Develop and implement datadriven digital marketing campaigns across Google Ads, Meta, LinkedIn and other platforms to drive highquality real estate leads.
• Optimize ad creatives, landing pages and lead capture forms using A/B testing to enhance conversion rates.
• Utilize audience segmentation, behavioral retargeting and AIpowered ad optimizations for maximum campaign performance.
• Identify and explore new digital channels, programmatic advertising opportunities and automation tools to scale lead generation.
• Website & SEO Management: Manage, customize and optimize WordPress websites using page builders like Elementor.
• Improve website performance, speed and security ensuring best practices for SEO and user experience (UX).
• Implement Google Tag Manager tracking pixels and UTM parameters for advanced analytics and campaign tracking.
• Performance Analytics & Optimization: Monitor and analyze key performance indicators (KPIs) to track campaign effectiveness, ROI and costperlead (CPL).
• Conduct regular performance audits and implement datadriven strategies for continuous improvement.
• Generate detailed monthly reports with actionable insights and recommendations.
• Email & CRM Marketing: Develop and manage email marketing campaigns and automation strategies (Mailchimp or similar).
• Integrate CRM systems (Zoho, Salesforce etc.) with digital marketing tools for seamless sales funnel automation.
• Innovation & Emerging Technologies: Stay ahead of industry trends leveraging emerging technologies like chatbots, interactive ads and AIpowered marketing solutions.
• Experiment with new digital marketing tactics to improve customer engagement and brand awareness.

Qualifications:

• Bachelor’s degree in Computer Science, Marketing, Digital Media or a related field.
• Minimum 5 years of experience in real estate digital marketing within the UAE.

Skills:

• Google Ads (Search, Display, Performance Max) Meta Ads LinkedIn Ads and programmatic advertising.
• SEO strategies, conversion rate optimization (CRO) and A/B testing.
• WordPress (Elementor, HTML, CSS) and website performance optimization.
• Google Analytics, Google Search Console and Google Tag Manager.
• CRM systems (Zoho, Salesforce or similar) and marketing automation tools.
• Email marketing platforms (Mailchimp, HubSpot, etc.).
• Strong analytical skills with a datadriven approach to digital marketing.
• Ability to multitask, manage deadlines and excel in a fast-paced environment.

Benefits:

As per UAE Labour Law