Digital Marketing Manager

Nationwide Middle East Properties LLC; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A real estate company in Abu Dhabi is seeking a Marketing Manager to develop and implement comprehensive marketing strategies. You will manage digital marketing campaigns, oversee the creation of marketing materials, and collaborate closely with the sales team. Ideal candidates have a Master's or Bachelor's degree in Marketing or Business and at least 5 years of experience in the industry. Strong analytical skills and proficiency with marketing tools are essential. The role offers a dynamic work environment and competitive compensation.

Qualifications

• 5 years of marketing experience, preferably in real estate or related industry.
• Strong understanding of digital marketing and excellent communication skills.
• Proven experience in developing and executing successful marketing campaigns.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Manage digital marketing campaigns to increase online visibility.
• Oversee creation of marketing materials including brochures and online content.
• Conduct market research to identify trends and audience preferences.
• Collaborate with sales to align marketing efforts.
• Plan and execute events and community outreach programs.
• Analyze marketing campaign effectiveness.

Skills

Developing marketing strategies

Digital marketing management

Content creation

Market research

Sales collaboration

Brand management

Event management

Data analysis

Stakeholder relationship management

Industry knowledge

Education

M.Sc. or Bachelor's degree in Marketing, Business or related field

Tools

Google Analytics

CRM platforms

Design software

Job description

Develop and implement comprehensive marketing strategies to promote the company's real estate properties and services.

Manage digital marketing campaigns including SEO, SEM, email marketing, and social media to increase online visibility and lead generation.

Oversee the creation of marketing materials such as brochures, flyers, presentations, and online content.

Conduct market research to identify trends, target audience preferences, and competitive analysis.

Collaborate with the sales team to ensure alignment between marketing efforts and sales goals.

Manage the company's online presence, including website content and updates.

Plan and execute events, open houses, and community outreach programs to promote properties and build brand awareness.

Analyze and report on the effectiveness of marketing campaigns using data to optimize performance.

Build and maintain relationships with media vendors and other stakeholders to enhance marketing efforts.

Stay current with industry trends and best practices to ensure the company's marketing efforts are innovative and competitive.

Job Profile

• Strategy Development: Develop and implement comprehensive marketing strategies aligned with the company's overall business objectives.
• Digital Marketing: Manage digital marketing campaigns including SEO, SEM, email marketing, and social media to drive online visibility and lead generation.
• Content Creation: Oversee the creation of marketing materials such as brochures, flyers, presentations, and online content.
• Market Research: Conduct market research to identify trends, target audience preferences, and competitive analysis.
• Sales Collaboration: Collaborate with the sales team to ensure alignment between marketing efforts and sales goals.
• Brand Management: Manage the company's online presence and brand image.
• Event Management: Plan and execute events, open houses, and community outreach programs.
• Analytics: Analyze and report on the effectiveness of marketing campaigns and use data to performance.
• Stakeholder Relationships: Build and maintain relationships with media vendors and other stakeholders.
• Industry Knowledge: Stay updated on industry trends and best practices.

Requirements

Education: MS.C or/and bachelor's degree in Marketing, Business or a related field.

Experience: 5 years of marketing experience, preferably in real estate or a related industry.

Skills: Proven experience in developing and executing successful marketing campaigns; strong understanding of digital marketing; excellent communication skills; proficiency with marketing tools (Google Analytics, CRM platforms, design software). Strong project management skills, creative thinking, and a results-driven mindset.

Certifications: (Optional) Certifications in digital marketing, SEO, or other relevant fields.

• Location: Abu Dhabi, United Arab Emirates