Digital Marketing Executive

AccorHotels Middle East; Sharjah; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading global hospitality company located in Sharjah is seeking a Digital Marketing Specialist. The role demands over 3 years of experience in digital marketing and proficiency in SEO and content marketing. The ideal candidate will be responsible for optimizing online presence, managing social media, and enhancing website performance to drive engagement and lead generation. This position offers opportunities for professional growth in a dynamic work environment.

Benefits

Opportunities for professional growth

Dynamic working environment

Qualifications

• 3+ years of experience in digital marketing or content marketing.
• Experience with graphic design and content production.
• Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, and email marketing.

Responsibilities

• Assist in formulating strategies for digital customer connection.
• Optimize website performance to improve user experience and lead generation.
• Plan and monitor the hotel’s presence on social media.

Skills

Digital marketing

SEO

Content marketing

Communication skills

Data analysis

Education

Bachelor's degree in marketing or related fields

Tools

Google Analytics

HubSpot

Ahrefs

Yoast

Job description

Company Description

Novotel Sharjah Expo Centre, the first-established Novotel hotel in the city, is located next to Sharjah Expo Centre, close to Dubai, with convenient access to Sharjah's major business & leisure hubs. The wide choice of rooms, with a panoramic view of Mamzar Lagoon, offers each guest the freedom to experience their stay to the maximum. The hotel offers two great restaurants, including Tahi Arabic restaurant.

We have an excellent team with diverse background, education and skills making it a comfortable working environment.

Job Description

• Assist in the formulation of strategies to build a lasting digital connection with customers
• Collaborate with other departments, e.g., Rooms, Sales & F&B, in creating effective marketing campaigns.
• Optimize website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
• Plan and monitor the ongoing Novotel Sharjah presence on social media (LinkedIn, Facebook, Google etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase Novotel Sharjah and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) and make data-driven recommendations
• Acquire insight in online marketing trends and keep strategies up-to-date

Qualifications

• A bachelor’s degree in marketing, communication, or related fields.
• 3+ years of experience in digital marketing or content marketing.
• Experience with graphic design and content production.
• Experience with web analytics tools like Google Analytics and Search Console.
• Proficient in marketing automation tools, such as HubSpot, Ahrefs, Yoast, etc.
• Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.
• Excellent communication, presentation and interpersonal skill.

Additional Information

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS