Digital Marketing Executive

Galadari Investments; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading investment firm in Dubai seeks a Digital Marketing Specialist to manage Google Ads and Meta ad campaigns. The ideal candidate has 1-2 years of experience and a strong analytical background. Your responsibilities include planning SEO strategies, audience targeting, and optimizing ad performance while collaborating with sales and creative teams. Benefits include a competitive salary, medical insurance, and more. This opportunity is perfect for those passionate about digital marketing and lead generation.

Benefits

Competitive salary

Annual leave

Medical insurance

Qualifications

• 1-2 years experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of conversion tracking and analysis.
• Hands-on experience with lead generation.

Responsibilities

• Plan and manage Google Search SEO campaigns.
• Manage Meta ad campaigns with audience targeting.
• Monitor and optimize campaigns to improve performance.

Skills

Managing Google Ads campaigns

Managing Meta Ads campaigns

Conversion tracking

Google Analytics

Creative mindset

Analytical skills

Effective communication

Job description

Responsibilities

• Plan, set up, and manage Google Search (SEO) to generate high‑intent leads and maintain top keywords on Google’s first page.
• Manage Meta (Facebook & Instagram) ad campaigns, including audience targeting, creatives, and remarketing flows.
• Continuously monitor, optimize, and scale campaigns to improve CPL (cost per lead) and ROAS.
• Conduct keyword research, audience segmentation, and A/B testing of creatives and ad copy.
• Set up and maintain conversion tracking for calls, WhatsApp clicks, and form submissions.
• Collaborate with the business center team to ensure ad creatives align with brand guidelines and seasonal promotions.
• Coordinate with the sales team to track lead quality and adjust targeting accordingly.
• Manage retargeting campaigns to re‑engage non‑converting website visitors and past leads.
• Provide weekly performance reports with actionable insights and recommendations.
• Stay up‑to‑date with Google Ads and Meta Ads algorithm changes and industry best practices.

What We Offer

• Competitive salary based on experience.
• Employee benefits including annual leave, flight allowance, and residence visa.
• Medical insurance.

Job Details

Job type: Full‑time | Experience: 1 year (required) | Language: English (required)

Qualifications & Skills

• Proven experience (1‑2 years) managing Google Ads and Meta Ads campaigns, preferably for a business center.
• Strong understanding of conversion tracking, GTM, Google Analytics, and Facebook Pixel.
• Hands‑on experience with lead generation campaigns.
• Strong analytical skills and ability to interpret performance data.
• Creative mindset for ad copywriting and visual suggestions.
• Knowledge of negative keyword strategies and funnel optimization.
• Excellent communication and teamwork skills.
• Generate leads through campaigns, launch events, newsletters, print ads, digital ads, social media, and website.
• Develop and enhance social media presence.
• Three posts per week per platform — branding template for posts, images for special occasions, Instagram, Facebook, TikTok, YouTube.
• Deliver marketing strategies to locate suitable areas where new initiatives or projects will add business advantage through innovative use of company services.
• Follow up and coordinate with photographer/videographer for the monthly shoot with actors/influencers or center images.