Digital Marketing & Content Specialist

Black & Grey HR; Dubai; On-site; AED 100,000 - 150,000; Full time

Job summary

A recruitment agency is seeking a Digital Marketing and Content Specialist for a leading building materials company in Dubai. The role involves managing website content, executing digital marketing campaigns, and supporting performance marketing efforts. Applicants should have a bachelor's degree and at least 5 years of relevant experience. This position offers an opportunity to contribute to digital growth in a dynamic environment.

Benefits

Salary Benefits

Qualifications

• Minimum of 5 years of experience in digital marketing.
• Experience in e-commerce or product-driven environments.
• Ability to meet deadlines effectively.

Responsibilities

• Manage and update website content for accuracy and user experience.
• Execute digital marketing campaigns across paid and organic channels.
• Support performance marketing efforts including paid ads.
• Coordinate with designers for digital creatives.

Skills

Digital marketing fundamentals

CMS platforms (WordPress, Webflow, etc.)

Paid ads execution

SEO knowledge

Analytical skills

Coordination skills

Education

Bachelor's degree in business, marketing, or related field.

Job description

Black and Grey HR is hiring a Digital Marketing and Content Specialist for a leading building materials company. This is a hands‑on role covering website content management, campaign execution and performance marketing support. You will work closely with internal teams and designers to deliver consistent digital growth across paid and organic channels. Experience in product‑driven or e‑commerce environments is a strong advantage.

Key Responsibilities

• Manage and update website content for accuracy, consistency, and user experience
• Execute digital marketing campaigns across paid and organic channels
• Support performance marketing including paid ads, promotions, and lead generation
• Coordinate with designers to develop digital creatives and marketing assets
• Track campaign performance and prepare reports with insights and improvements
• Coordinate with internal stakeholders and external agencies when required
• Maintain content calendars and ensure timely execution of activities

Requirements

• Strong understanding of digital marketing fundamentals
• Hands‑on experience with CMS platforms such as WordPress, Webflow, Framer, or similar
• Exposure to paid ads or performance marketing
• Familiarity with e‑commerce or product‑based websites
• Basic knowledge of SEO and web analytics
• Strong coordination skills, detail focus, and ability to meet deadlines
• Agency experience is a plus

Benefits

• Salary Benefits

Required Skills

• Bachelor's degree in business, marketing, or related field.
• At least 5 years of experience in a similar role preferably in the insulation/construction industry.
• Proven track record of driving business growth and exceeding sales targets.
• Strong communication, negotiation, and relationship‑building skills.
• Excellent analytical and problem‑solving skills.
• Ability to work independently and as part of a team.