Digital Marketing & Content Specialist

Black & Grey HR Consultancy FZE; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading HR consultancy in Dubai is hiring a Digital Marketing and Content Specialist to manage website content and execute digital marketing campaigns. The role involves collaboration with internal teams and requires hands-on experience with CMS platforms and a strong understanding of digital marketing fundamentals. Ideal candidates will have exposure to performance marketing and experience with product-based websites. A competitive salary and benefits are offered.

Benefits

Salary + Benefits

Qualifications

• Strong understanding of digital marketing fundamentals.
• Hands-on experience with CMS platforms such as WordPress or Webflow.
• Exposure to paid ads or performance marketing.

Responsibilities

• Manage and update website content for accuracy and user experience.
• Execute digital marketing campaigns across paid and organic channels.
• Support performance marketing including paid ads and lead generation.

Skills

Digital marketing fundamentals

CMS platforms (WordPress, Webflow)

Paid ads

Web analytics

SEO basics

Coordination skills

Job description

Black and Grey HR is hiring a Digital Marketing and Content Specialist for a leading building materials company. This is a hands‑on role covering website content management, campaign execution, and performance marketing support. You will work closely with internal teams and designers to deliver consistent digital growth across paid and organic channels. Experience in product‑driven or e commerce environments is a strong advantage.

Key Responsibilities

• Manage and update website content for accuracy, consistency, and user experience
• Execute digital marketing campaigns across paid and organic channels
• Support performance marketing including paid ads, promotions, and lead generation
• Coordinate with designers to develop digital creatives and marketing assets
• Track campaign performance and prepare reports with insights and improvements
• Coordinate with internal stakeholders and external agencies when required
• Maintain content calendars and ensure timely execution of activities

Requirements

• Strong understanding of digital marketing fundamentals
• Hands on experience with CMS platforms such as WordPress, Webflow, Framer, or similar
• Exposure to paid ads or performance marketing
• Familiarity with e commerce or product‑based websites
• Basic knowledge of SEO and web analytics
• Strong coordination skills, detail focus, and ability to meet deadlines
• Agency experience is a plus

Benefits

• Salary + Benefits