Digital Marketing Associate - Faces (Arabic speaker)

Chalhoub Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury retail group in Dubai is looking for a Performance Marketing Specialist with 2-3 years of experience, focusing on eCommerce and data analytics. The role demands proficiency in digital marketing tools like Google Ads and a strong ability to drive growth through paid media campaigns. The ideal candidate will be an Arabic speaker and demonstrate a passion for influencer communications and creativity.

Benefits

Healthcare

Child education contribution

Remote and flexible working policies

Exclusive employee discounts

Qualifications

• Minimum of 2-3 years of experience in performance marketing.
• eCommerce experience is a must, retail/beauty experience is a plus.
• Data analytics and reporting experience is a must.
• Arabic speaker is a must, GCC experience is a plus.

Responsibilities

• Manage all paid media platforms and report on campaign performance.
• Drive growth through branding and conversion campaigns.
• Monitor performance by channel and create relevant reports.
• Work with marketing agencies to facilitate traffic growth.

Skills

Performance marketing

Data analytics

Digital marketing

Collaboration

Creativity and storytelling

Tools

Google Ads

Meta Ads

Google Analytics

Snapchat

Tiktok

Job description

Overview

INSPIRE | EXHILARATE | DELIGHT
For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavor to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewelry, and eyewear. Each step at Chalhoub Group is taken with the customer at heart, focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps. Today, Chalhoub Group stands for 14,000 skilled professionals across seven countries, with recognition as a Great Place to Work. The Group has established The Greenhouse as an innovation hub and incubator for start-ups and small businesses, and is embedding sustainability at the core of its business strategy, including membership in the United Nations Global Compact and the Women’s Empowerment Principles.

What You\'ll Be Doing

Faces is one of the leading beauty omni-retailers with the latest in fragrances, skincare, makeup, haircare and home fragrances in the region, with over 20 years of presence and expertise in the Middle East. We are in a transformative chapter where we are building a beauty destination that provides expertise and inspiration through products, services and experiences to suit everyone’s needs and preference. We go beyond being a transactional experience, we bring an immersive customer experience through discovery and curation.

• Support in managing all paid media platforms alongside the media agency team in order to launch, analyse & report on campaign performance. (Meta, Google Ads, Snapchat, TikTok & more)
• Drive efficient results & growth through branding and conversion campaigns that deliver measurable ROI & KPIs across multiple channels.
• Monitor performance by channel (Influencers, Paid Search/Social, Organic, CRM, Affiliates, & Other)
• Create and report on campaigns/platform performance (attribution, measurement, analytics) and relevant KPIs aligned from the business.
• Support in managing, executing and expanding the performance influencer network and affiliates to deliver the marketing/business objectives across all campaigns.
• Using insights, and previous experience to aid in identifying key influencers/content partners to work with and assist in building key relationships between the brand and the influencer\'s audience.
• Work with marketing agencies and 3rd parties and harness the power of these relationships to facilitate traffic and conversion growth.
• Support in managing the e-marketing budget and optimize it daily to meet business targets.
• Adapt and optimize creatives and conversion points.
• Analyse and report on results using Google Analytics, Adjust and other internal platforms.
• Work closely with cross-functional teams including designers, developers, content, and marketing teams to ensure alignment of marketing efforts with overall business goals.
• Actively participate in training and professional development opportunities to enhance skills and knowledge in performance marketing.
• Brief creatives & content to design team/agencies and ensure activations go live in a timely manner
• Keep a record of all payments to partners and use internal processes to ensure timely payments to the suppliers

What You’ll Need To Succeed

• You have a minimum of 2-3 years of experience in performance marketing.
• eCommerce experience is a must and retail/beauty experience is a plus.
• Data analytics and reporting experience is a must.
• Arabic speaker is a must, GCC is a plus .
• You have experience in digital marketing with a good grasp of digital technologies, best practices in digital marketing and a proven ability to lead performance marketing efforts across channels.
• You have a solid knowledge of Web Analytics; expertise working with Google Ads, Meta Ads, Snapchat, Tiktok etc. and a deep understanding of working with digital/media platforms and leveraging the relevant tools to drive growth.
• You have a proven track-record of implementing and managing campaigns, tracking, and analysing customer behaviour/performance across channels and devices.
• You are a strong team player with high organization and planning skills.
• Great collaborator will work with many internal and external stakeholders.
• Proactivity in spotting opportunity outside of a brief.
• Passionate about influencer/consumer communications marketing initiatives.
• Solid understanding of the influencer landscape across social channels in KSA, UAE, and Egypt
• Passion for creativity and storytelling.

What We Can Offer You

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.